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<b>- N7 </b>

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<b>. </b>

<b> - </b>

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<b>hình ^{Tên hình}^Trang</b>

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hành vi , c

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<b>1.1.3. </b>

(Jamal & Getz, 1995).

(Manente & Minghetti, 2006).

n. Theo Planina & Mihalic (2002), trong

Bieger (2000)

ra mơ hình

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phân nhóm the

<b>1.1.6. </b>

Hàn

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John Warravel and Tourism, Longman,

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Hagan, 1993 trích trong Yooshik Yoo, Muzaffer Uysal).

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(Cha & ctg, 1995; Crompton, 1979; Dann,1981; Oh, Uysal, & Weaver, 1995).

Yoon &Uysal (2003).

, các

-Ahla, 1982; Pyo, Mihalik & Uysal, 1989; Yuan & McDonal,

hTrích trong Yooshik Yoon, Muzaffer Uysal 2003).

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ch.

trong

<i><b>kinh doanh </b></i>

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các vùng xa xơi

.

ị

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àng phong phú và càng

thích khám phá thiên nhiên.

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giai

-2013.

ôi

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nên

Các

ch

Yooshik & ctg (2003), Correia &ctg (2005) và Mohammad & Som (2010)

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<b>2.1. </b>

- Tây Nguyên, là thành ph.

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Ngoài ra, các chuyên gia giúp

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,

<i><b>Hình 2.2 </b></i>

thêm 2 items

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Intercontinental Danang Sun Pensinsula Resort, A La Cart Danang Beach, Minh Toàn Galaxy, Vinpearl Danang Resort, Furama Resort Danang, Brilliant Hotel Danang, Novotel Danang Premier Han River, White House Hotel

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trong : White House Hotel (3 sao), Vinpearl Danang Resort & Villas (5 sao), Brilliant Hotel Danang (4 sao).

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ng

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<b>KMO and Bartlett's Test </b>

Bartlett's Test of Sphericity

igenvalue = 1.400 (>1)

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Eigenvalues cumulative = 67.15

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Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 5 iterations.

a 20

KMO là 0.699

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<b>KMO and Bartlett's Test </b>

Bartlett's Test of Sphericity

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Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 5 iterations.

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<b>KMO and Bartlett's Test </b>

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<i><b>10. kéo </b></i>

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Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 7 iterations.

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ào phân tích trong mơ hình là 26 22

<i><b>12. </b></i>

<b>KMO and Bartlett's Test </b>

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<b>Total % of Variance Cumulative % </b>

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Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 6 iterations.

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-

-

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<b>Total Variance Explained </b>

Component Initial Eigenvalues Extraction Sums of Squared

Loadings ^{Rotation Sums of Squared Loadings}

Extraction Method: Principal Component Analysis.

<b>Rotated Component Matrix^a</b>

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 5 iterations.

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Sig. .000

<b>Total Variance Explained </b>

Component Initial Eigenvalues Extraction Sums of Squared

Loadings ^{Rotation Sums of Squared}Loadings Extraction Method: Principal Component Analysis.

<b>Rotated Component Matrix^a</b>

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 5 iterations.

<b>KMO and Bartlett's Test </b>

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .635 Bartlett's Test of Sphericity

Approx. Chi-Square 5313.638

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Extraction Method: Principal Component Analysis.

<b>Rotated Component Matrix^a</b>

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<b>KMO and Bartlett's Test </b>

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .622 Bartlett's Test of Sphericity

Approx. Chi-Square 5177.761

<b>Total Variance Explained </b>

Component Initial Eigenvalues Extraction Sums of Squared Extraction Method: Principal Component Analysis.

<b>Rotated Component Matrix^a</b>

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MT2 .909

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 6 iterations.

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PT4 ^{Between Groups}Within Groups 131.891 ^2.266 250 ³ ^.755.528 ^1.432 ^.234

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