MINISTRY OF EDUCATION & TRAINING
HOCHIMINH CITY UNIVERSITY OF TECHNOLOGY
ASSIGNMENT REPORT
THE DEVELOPMENT OF CSR IN VIETNAM DAIRY
PRODUCTS JOINT STOCK COMPANY- VINAMILK
Instructor (Lecturer)
: MSc Nguyen Ngoc Duy Phuong
Student’s name
: Ha Quoc Chinh
Student ID: 2155010008
Course code: BMOM5203
Course title: ORGANISATION AND BUSINESS
MANAGEMENT
Ho Chi Minh City, 2021
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TABLE OF CONTENTS
CHAPTER 1: THE THEORETICAL BASIS OF CSR..................................................1
1.1 Some concepts related to CSR:..................................................................................1
1.2 Overview of CSR......................................................................................................1
1.3 Reasons that businesses perform social responsibility..........................................3
1.4 Conclusion................................................................................................................3
CHAPTER 2: IMPLEMENTATION OF SOCIAL RESPONSIBILITIES AT
VIETNAM DAIRY PRODUCTS JOINT STOCK COMPANY VINAMILK..............4
2.1 Overview about Vietnam Dairy Products Joint Stock Company Vinamilk........4
2.2. Current status of CSR implementation at Vinamilk............................................5
2.2.1. For partners, shareholders, investors:..................................................................5
2.2.2. For staff/ for employees:.....................................................................................7
2.2.3. For customer/consumer:......................................................................................9
2.2.4. Suppliers:..........................................................................................................11
2.2.5. For environment/ Social:...................................................................................12
2.3. Vinamilk CSR implementation budget:..............................................................13
2.4. Evaluate the implementation of CSR of Vinamilk.............................................14
2.4.1. Economics responsibilities:...............................................................................14
2.4.2. Legal responsibilities:.......................................................................................15
2.4.3. Ethical responsibilities:.....................................................................................15
2.4.4. Philanthropic Responsibilities:..........................................................................15
CHAPTER 3: RECOMMENDATIONS FOR ADVANCED CSR..............................16
REFERENCES...............................................................................................................19
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CHAPTER 1: THE THEORETICAL BASIS OF CSR
Corporate social responsibility: is known as one of the factors that make a lot of
benefits for businesses such as increasing sales, profits, reducing turnover, or expanding
market development opportunities. Corporate social responsibility is not a new concept
and on the world level, since the 1980s, CSR has become an important strategy in the
development process of enterprises. each company. Since then, CSR has gradually proved
its great role in the overall development of enterprises as well as in harmony with the
interests of society. Therefore, the concept of CSR is receiving more and more attention
and investment from businesses.
1.1 Some concepts related to CSR:
“CSR is an enterprise's commitment to contribute to sustainable economic
development, through jobs that improve the quality of life of employees and members of
their families; community, and society as a whole, in a way that benefits both businesses
and society as a whole” (What Is Corporate Social Responsibility?, n.d.)
As the market competition is getting more and more fierce, the requirements and
demands from customers are getting higher and higher, and therefore, society has an
increasingly strict view of businesses about their obligations and responsibilities to the
community. In order to achieve sustainable development in society, businesses that want
to develop sustainably must always adhere to not only standards on ensuring production business must be profitable, even super-profitable, but also standards on environmental
protection. nature, working environment, gender equality, occupational safety, labor
rights, training and development benefits of employees, contributing to community
development, including practical activities. social security, humanitarian, charity,..
(Woods, 2018) (“Corporate Social Responsibility for Your Business,” 2018)
1.2 Overview of CSR
- Economic responsibility: profit maximization, competitiveness improvement,
business efficiency, and growth are prerequisites. This is natural because the business is
established first of all to seek profit from the entrepreneur. Besides, business is a
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component of society, so business functions need to be prioritized and put on top. It can
also be said that economic responsibility is a fundamental element and the remaining
responsibilities must be based on the economic responsibility of the enterprise. (What Is
Economic Responsibility | IGI Global, n.d.) (Learn About Economic Model Of Social
Responsibility | Chegg.Com, n.d.)
- Legal responsibility: also known as the responsibility to comply with the law is
a part of the commitment between businesses and society. The State has the responsibility
to encode social and ethical rules and standards into legal documents. Enterprises, on that
basis, will pursue their economic goals based on the standards and rules in the
promulgated laws. Along with economic responsibility, legal responsibility is the two
fundamental, most basic, and indispensable parts of CSR. (Corporate Social
Responsibility [CSR] Law and Legal Definition | USLegal, Inc., n.d.)
- Ethical responsibility: these are standards and rules that are recognized by
society but not yet present in legal documents. Social norms are always changing and
therefore legal policies can only be followed during this transformation. Therefore, the
law cannot fully reflect the requirements of the codes of conduct of society. Therefore, the
responsibility to comply with the law is the minimum requirement for businesses. In
addition, businesses also need to fulfill obligations and rules beyond the law or ethical
responsibilities. Ethical responsibility is voluntary for all businesses but is central to CSR
(e.g., implementation of weekends, payment for overtime workers, reputation for
customers), cooperation, good relationship with customers…). (Writer, n.d.) (Ethical
Responsibility | Global Learning Qualifications Framework | SUNY Empire State
College, n.d.)
- Philanthropic responsibility: are the activities of the business that have
exceeded the expectations of the society. Some examples are giving gifts to orphans,
sponsoring scholarships for students, etc. Charitable responsibilities are different from
ethical responsibilities in that, businesses perform this responsibility "completely
voluntarily". If businesses do not implement CSR to this extent, they are still considered
to have fully fulfilled their social responsibility. (Philanthropic Responsibility - PDF,
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n.d.) (Iwannanda et al., 2017)
(Ethical And Philanthropic Responsibility -
Myassignmenthelp.Com, n.d.)
(Thacker, 2019) (Corporate Social Responsibility (CSR), n.d.)
1.3 Reasons that businesses perform social responsibility
The activities performed the most and are almost considered a common standard
that every business need: Environmental protection, waste treatment by standards to
ensure rights and benefits for employees; producing products that are safe for consumers,
and fulfilling obligations to suppliers; ensuring the interests of shareholders. Businesses
that perform well on social responsibility will create more competitive advantages for
themselves. (5 Reasons Why Social Responsibility Matters in Business, 2013)
An enterprise is like an individual, if it wants to survive and thrive, it cannot only
think for its benefit but must strive to bring benefits to society. Business and society are
two inseparable categories, it always supports and promotes each other's development.
(Horoszowski, 2015) (Arguments for and against Social Responsibility of Business, n.d.)
1.4 Summary
The content of CSR includes many aspects related to the behavior of businesses
towards relevant subjects and objects in the process of business operations, from
producers, marketers, consumers, and consumers. to local suppliers of raw materials and
materials; from officers, employees to shareholders of the enterprise. In which, there is
both responsible for the protection of natural resources and the environment, but in fact, it
is also a common responsibility for the interests of the community and society, including
humanitarian activities, charity activities, donation activities for the general development
of the country.
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CHAPTER 2: IMPLEMENTATION OF SOCIAL RESPONSIBILITIES AT
VIETNAM DAIRY PRODUCTS JOINT STOCK COMPANY VINAMILK
2.1 Overview about Vietnam Dairy Products Joint Stock Company Vinamilk
The company was established in 1976 based on taking over 3 dairy factories left by
the old regime, including Thong Nhat dairy factory (formerly Foremost factory); Truong
Tho Dairy Factory (formerly Cosuvina Factory); and Dielac Powdered Dairy Factory
(Nestle).
The company's head office is at No. 10 Tan Trao Street, Tan Phu Ward, District 7,
Ho Chi Minh City. The organizational structure includes 17 affiliated units and one office.
The total number of employees is 4,500 people.
Vinamilk mainly operates in the field of production and trading of milk and dairy
products including liquid milk, powdered milk, condensed milk, yogurt, ice cream,
cheese, currently Vinamilk has developed a beverage segment. Vinamilk's products are
mainly consumed in the Vietnamese market (accounting for 75% of the domestic dairy
market) and also exported to foreign markets such as Australia, Cambodia, Iraq, the
Philippines, and the US. With its efforts, Vinamilk has become the leading dairy producer
in Vietnam in terms of both sales and output.
Vinamilk was voted top 5 largest enterprises in Vietnam, top 200 largest enterprises
in Asia. Vinamilk has achieved these results because of having the right vision and
business philosophy:
- Vision: "To become the number one belief symbol in Vietnam about nutrition and health
products serving human life".
- Mission: “Vinamilk is committed to providing the community with the best and most
quality nutrition with its respect, love, and high responsibility for human life and society”.
- Core values:
+ Integrity: Integrity, Honesty in conduct and all transactions;
+ Respect: Respect yourself, respect your colleagues, respect the company, respect
your partners, cooperate in respect;
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+ Fairness: Be fair to employees, customers, suppliers, and other stakeholders;
+ Compliance: Comply with the Law, the Code of Conduct, and the Company's
regulations, policies, and regulations;
+ Ethics: Respect established standards and act ethically.
- Business Philosophy: Vinamilk wishes to become the most popular product in all
regions and territories. Therefore, the company always keeps in mind that quality and
creativity are Vinamilk's companions. Vinamilk considers customers as the center and is
committed to meeting all needs of customers. Towards the goal of becoming one of the
Top 30 largest dairy companies in the world in terms of revenue (Chiến lược phát triển |
Vinamilk Việt NamChiến lược phát triển | Vinamilk Việt Nam - Vinamilk , n.d.-a) (Công ty
Vinamilk | Vinamilk Việt Nam - Vinamilk, n.d.) (Lịch sử phát triển | Vinamilk Việt Nam Vinamilk, n.d.)
2.2. Current status of CSR implementation at Vinamilk
Vinamilk soon put action programs into CSR implementation through the
implementation of Vinamilk's Code of Conduct. Although it was not until January 2010
that Vinamilk's Code of Conduct was officially applied in the entire company. But, many
years ago, Vinamilk actively implemented policies related to CSR and was later included
in the Company's Code of Conduct. Such policies include the company's policies towards
shareholders, investors, and employees, policies towards suppliers, customers, and
consumers; policies towards the environment and the community. (14479266235de3a6cc3ae07fc9ec8e0cef7b1d74ba5bb0e7de0512377edfe83cca2c725c73.Pdf, n.d.)
2.2.1. For partners, shareholders, investors:
Vinamilk's viewpoints and policies:
Vinamilk always keeps in mind that respecting mutual benefits is an important and
essential motto in Vinamilk's relationship with partners, investors, and shareholders.
Whereby:
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• Partners: Vinamilk is committed to respecting the interests of partners and
making efforts to protect assets and human resources participating in cooperation, joint
ventures, and association.
• Investors: Vinamilk is committed to creating equal investment opportunities for
all investors in exchanging and disclosing information and creating a transparent business
environment by publicizing the investor selection process.
• Shareholders: Vinamilk's principle is to consider the interests of shareholders as
its own.
Vinamilk is committed to the fair and honest treatment of partners, investors, and
shareholders. All partners, investors, and shareholders are provided with information from
the Company in the most honest way. At the same time, Vinamilk is committed to
ensuring the confidentiality of private information of partners, investors, and
shareholders, except for cases required by law enforcement agencies.
(VnExpress, n.d.) (Nhà cung cấp của Vinamilk | Vinamilk Việt Nam - Vinamilk,
n.d.)
Vinamilk action program:
Vinamilk ensures to fulfill its commitments by providing the most transparent and
honest financial statements and annual reports to partners, investors, and shareholders.
Vinamilk has been maintaining an information channel to investors, partners, and
shareholders through the annual general meeting of shareholders; post information for
them through the website regularly send news-letters to them and
the company maximizes the role of the Investor Relations (IR) department with
shareholders and potential investors. (Chiến lược phát triển | Vinamilk Việt NamChiến
lược phát triển | Vinamilk Việt Nam - Vinamilk , n.d.-b) (Vinamilk và Kido Chi 400 Tỉ
Đồng Lập Liên Doanh - Tuổi Trẻ Online, 2021)
The IR department has the role of providing information about Vinamilk most
understandably and transparently to investors, including parameters of Vinamilk's position
in the market, Vinamilk's strategies and initiatives in creating and maintaining value.
Vinamilk's IR also always listens and receives feedbacks from investors to capture the
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psychology of investors to ensure parallel interests between Vinamilk and investors as
well as the company's shareholders. company. (Nam, 2021)
In addition, Vinamilk always avoids violating the interests of shareholders. For
example, in increasing charter capital in 2010, Vinamilk increased its capital from bonus
shares due to its surplus rather than forcing shareholders to contribute any more.
2.2.2. For staff/ for employees:
According to the code of conduct, Vinamilk implements CSR standards for
employees by ensuring three basic principles: respect, fairness, and working environment.
Specifically:
• Respect: Vinamilk respects the human rights and dignity of all employees and
believes that Integrity is inherent in every individual. Respect means that we value each
other's differences, respecting each other's differences. opinions stem from those very
differences.
• Fairness: Vinamilk is committed to treating employees fairly, which means:
- Fairness in assessing the capacity of employees despite the existence of different
views and opinions at work.
- The recruitment, work arrangement, and determination of salary and other
benefits for all Vinamilk's employees are based on the appropriate basis of responsibility,
ability and self-expression, experience as well as results. rating of each employee.
- Vinamilk provides equal opportunities for employees in different aspects of labor:
- Firstly, is committed to setting appropriate work goals, always bringing
satisfaction and challenges to each employee's ability.
- Second, is committed to providing training, coaching, and promotion
opportunities to facilitate employee affirmation and development.
- Third, conduct performance evaluation to obtain frank and accurate feedback
based on exchange. (a280004, 2020) (Nhìn Lại 2020 Với Câu Chuyện Của Vinamilk: Khi
Trách Nhiệm Cộng Đồng Trở Thành Một Phần Trong Văn Hóa Doanh Nghiệp, n.d.)
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Environment:
Vinamilk will always provide and maintain a secure, safe, healthy, and friendly
working environment. An environment that always attracts and retains talented people
despite their different starting points. It is an environment where:
- All employees have the opportunity to discover and realize their potentials at the
highest level as well as reach their destination to develop and contribute to the success of
Vinamilk.
- All employees have the best working conditions in both physical and mental
aspects. Employees are provided with a convenient working space, work equipment as
well as always feel comfortable to promote their abilities and contribute personal ideas.
An environment that ensures the spiritual aspect also means that, in which each employee
feels respected, everyone has the opportunity to socialize and have fun regardless of
individual differences in talent or personality.
- All employees are guaranteed health and safety. Vinamilk always strictly adheres
to the regulations on safety and health to ensure the best health for each person so that
they are ready to develop their capacity. (ONLINE, 2019)
Vinamilk action program:
Vinamilk has gradually used the overall human resource management system to
realize the rules in the company's code of conduct. The overall human resource
management system is coordinated by Vinamilk with Tinh Van Consulting Joint Stock
Company (Tinh Van Consulting) - an experienced company and a partner of many large
enterprises in the field. Human resource management consulting based on information
technology (IT).
With the application of the overall human resource management system Histaff
(from June 13, 2011) (Tinhvan Group - Tinhvan Consulting sẵn sàng Golive hệ thống
HiStaff tại Vinamilk, n.d.) in sync with the enterprise management system ERP
(Enterprise Resource Planning), Vinamilk was able to manage data efficiently. centralized
and synchronized. The system helps the company to monitor changes in regular personnel
changes of member units and branches spread across the country; Applying a flexible
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timekeeping system such as: Assigning work shifts, monitoring entering and leaving
hours, leaving late, leaving early, working overtime, overtime, overtime...; Support
policies on calculating the income of workers such as Product delivery, Line productivity,
daily performance, revenue calculation (KPI), Monthly salary fund allocation, effective
salary monthly performance,...
2.2.3. For customer/consumer:
Consumers are the decisive factors for the success or failure of a business.
Therefore, Vinamilk is always conscious of implementing policies to promptly meet the
needs and bring the most satisfaction to consumers. That is clearly shown in the
company's code of conduct: Winning the trust of consumers is always the goal that
businesses aim for. Likewise, Vinamilk considers the trust and love of customers for
Vinamilk's products as a measure of success and a valuable motivation for the company to
continue operating and developing.
Set the highest standards for products:
Vinamilk commits to always making products that meet the standards of quality,
safety, and hygiene; always diversifies products and provides products with competitive
prices. The company has complied with and applied regulations/standards related to
quality, equipment, workers, raw materials in the production process. Vinamilk always
strictly adheres to the standard production process including the stages from raw material
receipt, selection, initial treatment to processing, filling, packaging, and preservation. To
do so, Vinamilk has been proactive in all stages from the source of clean raw materials to
the closed production process meeting international standards.
• Honesty in Advertising:
One of the ways to bring the image of VINAMILK to consumers is advertising.
vinamilk expects advertising not only to be creative, attractive, and useful but also to
focus on honesty and accuracy. vinamilk is committed to always advertising honestly ie
tell the truth about its products. vinamilk says it right, does it right, and sells the right
quality products to consumers as announced.
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• Satisfying consumers:
Vinamilk always focuses on consumers to meet and satisfy needs and tastes when
creating products. Consumers' needs are always changing, the best way to do that is to
always respect consumers' opinions, as well as create a comfortable, friendly, and timely
environment to exchange information with consumers. use. Vinamilk is committed to
always receiving information from consumers such as product contributions, concerns,
questions, or complaints with the most respectful, polite, and timely attitude as well as
commitment. will promptly investigate and appropriately resolve issues related to product
and service safety.
• Preservation of consumer information: Vinamilk always respects and preserves
the privacy of consumers' information. (Vì Sao Vinamilk Luôn Là Thương Hiệu Rất
Thành Công Trên Kênh Digital?, n.d.) (SONHKND, 2014)
Vinamilk action program:
- The cow raising process is also guaranteed to meet quality standards: The cows
are all fed according to the TMR (Total mixing ration) method, with a mixed diet
consisting of: grass, fresh or composted corn, molasses, bran, hummus… ensure rich
nutrition, in order to produce more milk and quality. (PLO.VN, 2013)
- Vinamilk dairy farm meets international standards Global GAP
- Honesty in advertising: Complying with commitments in the code of conduct for
advertisements (Clips, information posted on the mass media, milk trial campaigns...) of
Vinamilk always emphasize the quality of products such as real milk, clean milk, 100%
pure fresh milk ... The company's product packaging also clearly states the origin,
nutritional ingredients, or recommendations related to the product. In addition to the fact
that Vinamilk respects honesty in advertising, Vinamilk also ensures to sell the right
quality products to consumers as announced as a way to prove the truthfulness of the
company's advertising.
- Quality assurance is always top and hygienic
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2.2.4. Suppliers:
Vinamilk always wants to ensure a stable and reliable supply source based on
sustainable relationships and harmonizing interests with suppliers of raw materials and
services at a high standard. Therefore, Vinamilk is committed to building the image of a
reputable, respectful and honest company with suppliers. (Fonterra Là Nhà Cung Cấp
Lớn Của Vinamilk - Sưu Tầm - Khoa Đào Tạo Quốc Tế-Đại Học Duy Tân , n.d.) (Ví dụ
Chuỗi cung ứng Vinamilk - Tham khảo công ty sữa lớn nhất Việt Nam , 2020) (Mơ hình
chuỗi cung ứng của Vinamilk và khâu sản xuất | ALS, n.d.)
Vinamilk action program:
- Maintaining good, sustainable long-term relationships with customers will help
the company strengthen its competitiveness in the market. Therefore, Vinamilk has taken
practical actions such as planning, cooperation terms, and customer support to win
customer loyalty. Vinamilk's customers here are the company's product distributors.
Vinamilk has a nationwide product distribution system with more than 240
distributors on the Vinamilk product distribution system and over 140,000 sales points
throughout the nationwide system. The company also sells goods through all
supermarkets nationwide (Tích, 2021)
- Vinamilk always maintains a long-term sustainable relationship through the
company's evaluation policy and preferential and supportive policies for suppliers. For
example, Vinamilk has provided financial and technical support to farmers so that they
can develop quality livestock; At the same time, the company also buys high-quality milk
at a reasonable price, thereby encouraging farmers to continue sticking with the dairy
herd. Thanks to appropriate and appropriate policies, Vinamilk has maintained long-term
relationships (over 10 years) with large reputable suppliers in the dairy industry in the
world and Vietnam such as Fonterra (SEA) Pte. Ltd, Hoogwegt International BV,
Perstima Binh Duong, Tetra Pak Indochina… (Những điểm cốt lõi trong Quản trị Chuỗi
Cung ứng Vinamilk, 2021)
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