UNIVERSITY OF BEDFORDSHIRE
SCHOOL OF BUSINESS

FOREIGN TRADE UNIVERSITY
HA NOI CAMPUS

----------***----------

----------***----------

ASSESSMENT 1
Module: Marketing Communication in the Digital Age
Code: MAR021-2
DETAILED MARKETING COMMUNICATIONS PLAN OF ME ME
Student: Vũ Thị Hương Duyên
Student ID: 1905210022
Class: F - UOB - 12C
Semester: II
Academic year: 2021-2022
Instructor: Mrs. Trần Thu Trang
Headteacher: Mrs. Phạm Thị Hồng Nhung
Submission date:April 2, 2022

FOR EXAMINERS ONLY

Grade (in number):
………………..
Grade (in words):
………………..
Examiner 1
(Signature & Fullname)

………………..
Examiner 2
(Signature & Fullname)

………………..

Ha Noi, April 2022

TIEU LUAN MOI download :


Table of Contents
Current Situation Analysis.................................................................................................... 3

1.


Customer: ............................................................................................................................. 3



SWOT................................................................................................................................... 3



PESTEL................................................................................................................................ 4




Customer Persona ................................................................................................................. 4



Customer Journey Map ........................................................................................................ 5



Which diaper brand is the hottest on Social Media? ............................................................ 5

2.

Communication Objectives ................................................................................................... 6

3.

Positioning Statement ............................................................................................................ 7

4.

Campaign Target Audience .................................................................................................. 7

5.

An Action Plan ....................................................................................................................... 9

6.

Reference .............................................................................................................................. 10


2

TIEU LUAN MOI download :


ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2

1. Current Situation Analysis
 Customer:
STT Audience
Families with
1
children under 2 years
old (grandparents,
aunts, uncles, aunts,
etc.)
Young mothers
2

3

Women preparing to
become mothers

 SWOT
S(strengths)
-All products are
manufactured
according to modern
factory processes that

meet ISO 9001:2015,
FDA, CE standards
-Environmentally
friendly products,
benign to children,
have many outstanding
advantages compared
to Various types of
diapers as well as
tissues of current
products on the market
-Competitively priced
products

Details
Family members
buy diapers for
the baby

Shopping habits
Buy things at
supermarkets, shops
specializing in
children's goods, ...

Influence
From the
woman who
took care of the
children


New-born
mothers need to
buy long-term
diapers for their
babies
Women preparing
to become
mothers learn to
prepare for the
birth of their
baby

Buy online, ecommerce platform,
a store near home

From people
around, people
with experience

Buy online, ecommerce platform,
big supermarket

From relatives
around, through
careful research
and selection

W(weaknesses)


O(opportunities)

T(threats)

- The newly
established
company is still
young, does not
have a strong
position in the
diaper market

-The potential diaper
market is expanding,
and the probability of
success is high.

- Many
competitors hold
a large market
share such as
Pampers,
Huggies, Bobby,
etc.

- It is easy to face
a crisis if there is a
fluctuation

-Consumers expect a

diaper product that is
affordable but has
many effects (fast
absorption, thin, light,
no secret, skin rash,
good quality) => Me
Me diapers meet all
these requirements
- High-quality
Vietnamese products
are increasingly
popular and loved

- Many domestic
Chinese diaper
manufacturers
import into
Vietnam with low
prices but good
quality.

3

TIEU LUAN MOI download :
ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2


ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2

 PESTEL

PESTEL

Status

Politic

Community service, mainly
children
Economic
- Well developed
- Location: In the economic
center of the country Large population, dense density
Sociocultural -Religion: Unaffected
- Value: Taking care of children's
health
Technology Technology is always evolving
and innovating regularly

Environment Products are safe for the
environment, using skin-friendly
and environmentally friendly
materials
Law

- Meet Vietnamese
standards(TCVN10584:2014)
- Produced according to the
modern process of standard
factory ISO 9001: 2015, FDA,
CE


Assessment
Opportunity
Challenge
Favorable
Favorable

Competing with
many other products

Unaffected

Products are
always
improved to
suit the needs
of users
Organic
products are
preferred by
mothers

Constantly changing
and developing

Difficult to maintain
quality and still be
environmentally
friendly with
competitive prices


Advantages for
product
development

 Customer Persona
Describe the target customer for this campaign:
Hoa(24 years old) married for 2 years and she is eight months pregnant.
-

-

Occupation: Accountant
Income: 15,000,000VNĐ
Live in Ha Noi
Challenge and pain points:
+ Need to increase house size with a new child
+ First time being a mother at a young age so that
she doesn’t have any experiences
How they gather information:
+ Heavy user of the internet

4

TIEU LUAN MOI download :
ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2


ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2


+ Are on Facebook, Instagram, Shopee and Tik Tok
 Customer Journey Map

Awareness
Consideration
- See TV
- Explore
commercial
the
,
website
Memevietn
and look
am.com
at the
which
price to
helps
compare
people for
it with the
shop
budget.
diapers and
- Create an
towels.
account,
- See ads on
save
Facebook,

needed
Instagram,
items in
TikTok
the
wishlist

Experiment
- Trial
registratio
n
- Make an
account
- Buy test
product

Purchase
Advocacy
- Read
- Referer a
reviews on
friend
Shopee or
after the
Website
experienc
and decide
e
to buy
- Write

products on
reviews in
the wishlist
groups for
- Go and
moms,
experience
make
the cart
review
page
videos on
Tiktok

 Which diaper brand is the hottest on Social Media?

5

TIEU LUAN MOI download :
ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2


ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2

5 brands of baby diapers always hold nearly 90% market share of debate on social
networks within the first 9 months of 2021: Pampers (belonging to Procter & Gamble),
Moony (Unicharm Corporation - Japan); Bobby (Unicharm Corporation – Japan); Huggies
(belonging to Kimberly-Clark from the US) and Merries (KAO Group - Japan). From the
highest 5 discussions on social networks, it is often seen that this is often a battle on the
"online front" still belonging to famous names: Unicharm, P&G, Kimberly-Clark, and KAO.

The fierce competition of brands during this category is reflected in the indisputable fact
that the rankings within the top 5 leading brands change continuously each month and
each quarter. as example, within the second quarter of 2021, Pampers held just over 7% of
the discussion market share (5th place), but by the top of the third quarter of 2021 Pampers
led the discussion market share of quite 51%.
Product characteristics directly associated with children's health make this category more
prominent as mothers are extremely sensitive to negative news of the industry or sometimes
just negative information. are distributed in cyberspace. This makes it extremely important
for brands to continuously monitor user reactions and maintain their level of
name preference.
Me Me has to push up the marketing actions in order to gain more and more market share.
2. Communication Objectives
We follow the SMART framework,


Specific

We’re going to increase traffic to our blogs and website to raise the brand awareness
level of Vietnamese


-

Measurable

Attracting 80% value customers (women from 21 to 40) to know about the brand, at
least the name Me Me in July 2022

-


Increase the access ratio of fanpage to 120 times in May 2022


-

Attainable

Attracting customers by increasing the number of texts on Facebook and website,
buying the golden advertising time on the national TV channel ( VTV1, VTV3,…)

-

The report shows that organic monthly traffic is 20, so we will increase the access
ratio of fanpage to 90 times in May 2022

6

TIEU LUAN MOI download :
ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2


ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2

-

Fix the website’s load time and improve the interactivity to direct the visitor to come
and pay time for surfing and discover the website, then they can buy test products and
we can increase sales from that.




Relevant

Reaching out to many potential customers is the premise for our company to create
more potential customers, expand the market, increase the coverage of Me Me
diapers, and bring in revenue for the company.


Time-bound

Within 4 months from April 2022 to August 2022
3. Positioning Statement
To consumers of diapers concerned about the good sleep of babies, Me Me is the
brand of organic diapers which offers super absorb and airy surface with vitamin
essence at a 13% lower than Pampers- a popular brand which they think is good
value.

4. Campaign Target Audience
7

TIEU LUAN MOI download :
ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2


ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2

GENERIC BEHAVIOR SEQUENCE MODEL
DECISION STAGES
Considerations Need Arousal


Consideration Purchase

Usage
Babies

at Each Stage
Decision

- Expectant

- Friends

- Grandparents

Roles

mothers

- Family

- Parents

- Doctors

specifically

-Baby care

mothers


Involved

- Mothers who
just gave birth

professionals

- Mothers
Where Stage
is Likely to
Occur

- In-Home
- Clinics
- Internet
- Word-ofmouth

- In-Home

- Supermarkets

In-Home

- Online

- Retail outlets

Outdoor

community


- E-commerce

- Clinics and

trading platform

hospitals

- Website
- Convenience
store
- Pharmacy

Timing of

A few months

Stage

before and after immediately
giving birth

From

After

Anytime but

consideration


more often

after need

during bedtime

arousal

and outdoor
activities

How it is

See or hear

- Hear

- Visit

- Wearing

Likely to

about the

experiences

supermarkets,


diapers on

Occur

product on

from others

stores, pharmacy

almost time

- Visit the online

until babies are

store on Shopee

toilet trained

social media or
outdoor display

- Look up
information

8

TIEU LUAN MOI download :
ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2



ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2

activities of the

by surfing the - Visit Website

brand

internet
- Ask doctor
-Visit
supermarket

5. An Action Plan
DIGITAL MEDIA PLAN
04/2022- 08/2022
Đề xuất bởi: Vu Thi Huong Duyen
No.
1

1.1

1.2

1.3
2
2.1
3


3.1

3.2

3.3
4
4.1
5

5.1

5.2
6

6.1

6.2
7
7.1

Timeline
Apr Ma June July Aug
GIAI ĐOẠN : GIA TĂNG MỨC ĐỘ NHẬN BIẾT THƯƠNG HIỆU (04/2022 - 08/2022)
Website
Quản trị nội dung website
- Định hướng: Đem sản phẩm đến với người tiêu dùng, các mẹ bỉm sửa
lồng ghép cùng các kinh nghiệm nuôi dạy con và tạo ra một cộng đồng x
x
x

x
x
mẹ bầu và mẹ bỉm sữa
- Mục tiêu: Tăng doanh thu đồng thời sự trung thành của khách hàng
Tương tác khách hàng
- Trả lời các câu hỏi của khách hàng trong chuyên mục tư vấn
x
x
x
x
x
- Trả lời live chat, hotline
Tạo landing page chương trình khuyến mãi
- Định hướng: Tặng sản phẩm thử
x
x
x
- Mục tiêu: Tăng độ nhận diện của Mễ Mễ, có được database khách
hàng
SEO
Triển khai SEO tổng thể
- Định hướng: Chèn bộ từ khóa liên quan đến ni dưỡng trẻ
x
x
- Mục tiêu: Tối ưu được chi phí và có chuyển đổi bán hàng
Facebook
Quản trị nội dung fanpage
Định hướng: Lồng ghép các thông tin chất lượng sản phẩm vào bài
đăng
x

x
x
x
Mục tiêu: Kịp thời nắm bắt tâm tư nguyện vọng về chất liệu sản
phẩm phù hợp với trẻ em Việt Nam
2.2. Quảng cáo facebook 1
Hình thức: Chạy quảng cáo Facebook Ads
Đối tượng mục tiêu: Người dùng nữ trong độ tuổi 21-40, người dùng
x
x
x
x
nam từ 35-55
Định hướng (thông điệp qc): Mễ Mễ- Thấu hiểu hành trình làm mẹ
2.3. Quảng cáo facebook 2
Hình thức: quảng cáo video
x
x
x
x
Nội dung: video viral đã sản xuất
Zalo
Quản trị nội dung
Định hướng: Gửi post cho những người quan tâm Mễ Mễ ở Zalo
x
x
x
Mục tiêu: Tiếp cận những khách hàng là nhân viên văn phịng, khơng
có thời gian nhiều trên internet
Youtube

Quản trị nội dung
- Reup các video về sức khoẻ mẹ và bé, tips nuôi dạy con từ 0-6 tuổi
- Tạo lớp phủ hành động, đặt link đến website của nhãn hàng Mễ Mễ
x
x
x
x
- Giật tít, lựa chọn ảnh thumbnail hấp dẫn
- Chuyển các video reup để đưa lên fanpage & zalo page
Quảng cáo Youtube
Hình thức: BumperAd In Stream Ads
x
x
x
x
Nội dung: video viral
Tik Tok
Quản trị nội dung
- Tạo các video ngắn chia sẻ tips chăm sóc và ni dạy trẻ
- Đặt link đến website của Mễ Mễ
x
x
x
x
- Giật tít, lựa chọn ảnh thumbnail hấp dẫn
- Chuyển các video reup để đưa lên fanpage & zalo page
Quảng cáo TikTok
Hình thức: Tạo video giới thiệu và dùng thử sản phẩm Mễ Mễ
x
x

x
x
Nội dung: video viral
Google Adwords
Google Adwords Display
- Hình thức: Tính phí theo số lần nhấp chuột vào quảng cáo (Cost per
x
x
x
x
click – CPC)
- Đối tượng: Tất cả những người tìm kiếm từ khóa liên quan
Job Description

Quant.

Unit

40

bài

Est. Cost
Cost

KPIs

Total

0


0

0

0

3

landingpag
e

1,250,000

3,750,000

30

keyword

1,500,000

45,000,000

30 từ khóa lên top

4

tháng


7,000,000

28,000,000

3-4 post / ngày
1 minigame / tuần

4

post

2,700,000

10,800,000 Engegament: 44,000/month

4

post

3,300,000

13,200,000

View: 150,000

4

tháng

0


0

1-2 post/ tuần

4

tháng

0

0

2- 3 video / tuần
view trung bình: 5,000

4

video

3,600,000

14,400,000

4

tháng

0


0

4

video

8,750,000

35,000,000

In-feed Ad: 12,500

2,500

click

10,000

25,000,000

Click: 2,500

TOTAL

Human Resources

Notes

BumperAd: 120,000


2- 3 video / tuần
view trung bình: 15,000

183,254,605

9

TIEU LUAN MOI download :
ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2


ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2

ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2ASSESSMENT.1.module.marketing.communication.in.the.digital.age.code.MAR021.2