User Experience Utopia
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Ad Club Seattle
User Experience Utopia
Nick Finck, September 15, 2009
Use #uxutopia when commenting on twitter
Ad Club Seattle
?
Who the f#@k is this
dude?
Ad Club Seattle
•
Principle & Director of User Experience at Blue Flavor
•
Based in Seattle, Washington
•
Over 13 years of experience working in the web field
•
Projects: Adobe, Cisco, CitiBank, Converse, FDIC,
HP, IBM, Intel, Microsoft, Oprah, PBS, Peet’s Coffee
•
Former publisher of Digital Web Magazine
Nick Finck
Ad Club Seattle
?
What makes a good
user experience?
Facets of the User Experience
Peter Morville, Semantic Studios, June 21st, 2004
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Usable
WellsFargo.com WaMu.com
Findable
Wikipedia.org search Target.com help search
Credible
Frys.comBestBuy.com
Accessible
Costco.comSafeway.com
Target Settles Accessibility Lawsuit for $6 Million
Accessible
Costco.comSafeway.com
$6 Million loss
Target Settles Accessibility Lawsuit for $6 Million
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple
iPhone
Android
AdMob Mobile Metrics, February 2009
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple
iPhone
Android
5% of SmartPhone
Market Share
50% of SmartPhone
Web Traffic
72% customer sat
AdMob Mobile Metrics, February 2009
Desirable
Ben de Castella, Next Level Ideas, April 12th, 2009
Apple
iPhone
Android
5% of SmartPhone
Market Share
50% of SmartPhone
Web Traffic
72% customer sat
SmartPhone Market
Share TBD
5% of SmartPhone
Web Traffic
customer sat TBD
AdMob Mobile Metrics, February 2009
Useful
CrumplerBags.com
Useful
Timbuk2.com
Valuable
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Macys.com
Zappos.com
Valuable
Jared Spool, UIE, The $300 Million Button, January 14th 2009.
Macys.com
Zappos.com
$300 Million
increase in
sales
Ad Club Seattle
?
Where are we
headed?
Ad Club Seattle
Interface & Devices
Innovation
Ad Club Seattle
Device Independent
97bottles.com yelp.com
website website
iPhone website iPhone AppMobile website
Innovation
Pedometer Nike+
