MINISTRY OF EDUCATION & TRAINING
BANKING UNIVERSITY OF HO CHI MINH CITY
--------------------oo0oo--------------------
GROUP ESSAY
STRATEGIC MANAGEMENT
TOPIC
ANALYSIS SFAS TABLE OF TH TRUE MILK
Group 07
Class: MAG313_2111_6_L09_TA
Trần Thị Thùy Dương – 050606180073
Nguyễn Đức Huy – 030805170303
Phạm Lê Quỳnh Hoa – 050606180118
Nguyễn Thị Phương Thảo – 050606180363
Nguyễn Trần Xuân An – 030334180002
Ho Chi Minh City, October 2021
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TABLE OF CONTENTS
ABOUT TH CORPORATION..................................................................................................3
WHAT IS SFAS?........................................................................................................................4
1. Finance............................................................................................................................... 8
2. Brand Positioning...............................................................................................................9
3. Production Technology.....................................................................................................11
4. Products less variety.........................................................................................................13
5. Dairy industry still has potential for development............................................................14
6. Market entry barrier..........................................................................................................16
7. Substitutes........................................................................................................................17
8. Competitors......................................................................................................................19
CONCLUSION.........................................................................................................................22
REFERENCE...........................................................................................................................23
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0
0
TABLE OF FIGURES
Table 1. Vietnam dairy market revenue forecast for 2020-2025, source Babuki.........................15
Table 2. Milk nutrition chart, source Brands Vietnam................................................................18
Table 3. Dairy industry market share in 2020, source SSI research............................................20
2
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ABOUT TH CORPORATION
TH true MILK full name is TH dairy food joint stock company, under the management of
TH Group. The business was established in 2010 with financial advice from Bac A
Commercial Joint Stock Bank.
TH true MILK's policy is to place the group's own interests in the common interests of the
country, not seeking to maximize profits but rationalizing benefits with 5 core values
[CITATION THG \l 1066 ]:
For true happiness
For public health
Completely from nature
Environmentally friendly - Out-of-the-box thinking
Harmony of interests
Although only established for more than 10 years, TH true MILK has achieved success
and contributed a lot to society with 3 times being honored as National Brand, winning
the Asia-Pacific International Quality Award [CITATION Tha21 \l 1066 ]. 2021,
becoming the first Vietnamese enterprise to export fresh milk to China [CITATION THG1
\l 1066 ]. The Group also cares and contributes to the environment when co-founding the
Vietnam Business Alliance for the Environment, is a key member of the Vietnam
Packaging Recycling Alliance (PRO Vietnam) with 18 companies and groups. leading
groups such as Coca-Cola, La Vie, NutiFood, Saigon Co.op,... [CITATION Pac \t \l
1066 ]
3
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0
TH true MILK is still continuing to carry out its mission for public health with products
that meet the criteria of clean, organic and good for customers health.
WHAT IS SFAS?
The SFAS (Strategic Factors Analysis Summary) Matrix summarizes an organization's
strategic factors by combining the external factors from the EFAS Table with the internal
factors from the IFAS Table. The framework generates an insightful snapshot of the
prevailing, holistic strategic equation for each company by identifying, weighing,
prioritizing & ranking significant strategic factors present in the internal & external
environment.
When hear about the definition of SFFAS, we tend to think of the SWOT matrix when
both refer to the strengths, weaknesses, opportunities and threats that business has faced.
SWOT and SFAS both presenting 4 factors very clearly, easy to see and easy to
understand the results. The preparation and completion of these two matrices also does
not take too much time when mainly based on the subjective opinion.
However, this also leads to the fact that the results of SWOT and SFAS are not highly
authentic when there are not many studies and investigations to verify the factors of the
enterprises mentioned. At the same time, both do not have a clear analysis between
strengths, weaknesses, opportunities and threats without considering the relationship
between factors, when a factor can be both a strength and a threat. Weaknesses, or
opportunities are also challenges of the company.
SWOT and SFAS also have obvious differences when:
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0
SWOT
SFAS
Do not calculate weight based on the Weighted based on the importance of the
importance of factors
factors
Do not rank the rating of each element
Rating each element
Present all four factors in turn, but do not There are comments to help readers easily
summarize the problem
grasp the issue after each mentioned
element
The maximum number of factors to be Specify up to 10 factors, placing the focus
considered is not specified
and most important factors on the IFAS and
EFAS tables
SFAS Table
Strategic
Factors
Finance
Weight Rating
.13
4
Duration
Weighted
Score
Comment
Short Intermediate Long
.52
X
Organizing
capital
mobilization for
businesses and
ensuring that
business and
5
0
0
investment
operations are
conducted on a
constant and
continuous
manner.
Assert the
Brand
Positioning
.11
5
.55
X
product's worth
and the
company's clout.
Brings tangible
benefits to
Production
Technology
businesses,
.13
5
.65
X
creating greater
profits while still
meeting client
demands.
TH true MILK
Products
less variety
.10
3
.27
has only a few
X
basic types of
milk.
TH true MILK's
Price
.09
4
.4
X
products have
high prices
6
0
0
The country' s
overall market
The dairy
size grew
industry
still has
.12
5
.60
X
through the year
of the epidemic.
potential to
Export output
develop
output
New businesses
want to join the
milk market in
Market
entry
.10
4
.40
X
vietnam facing
many barriers to
barrier
barriers
Many are headed
Substitutes
.09
4
.36
X
for milk
substitutes for
various reasons
Products ideas
Competitors
.12
4
.48
X
are easily
imitated and
dumped
Total
1.00
4.23
7
0
0
1. Finance
Weight – 0.13
In today's business activities, finance helps businesses:
Control the financial flow of all business activities or production of the organization:
Perform currency checks and conduct regular and continuous analysis of financial
indicators. Specifically, those criteria are: financial structure, solvency, performance and
use of financial resources; specific indicators of profitability.
Leverage stimulates and regulates business activities: The distribution function of
corporate finance in accordance with the law will make corporate finance become an
economic lever that affects productivity growth and profit compared to invested capital.
Deciding on investments and funding: Planning is not enough, leaders or financial
managers must decide on effective methods of implementation, and identify investments
and finance investments in assets, technology, people, etc. how to be reasonable. From
there, profits can be grown appropriately compared to the investment in fixed assets,
machinery or from upgrading current production technology... to meet market demand.
Closely monitor and inspect all aspects of production and business activities of
enterprises: Through the form, daily monetary expenditure, financial situation and the
implementation of financial targets. Business leaders can generalize and control all
aspects of business activities, timely detect problems in business. From there, making
decisions to adjust activities in accordance with actual developments.
Rating - 4
The investment in building the largest dairy factory in Southeast Asia helps TH Milk to
have rapid development steps. Launched in October 2009, TH quickly left its mark on the
Vietnamese dairy market with the strategy of "True milk - real milk". This business
accepts a huge initial investment to build a feed area, build a herd of cows, production,
and a distribution and retail system in the market.
8
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0
In addition to capital from shareholders, the group received loans from BIDV and
Vietnam Development Bank (VDB), Nghe An branch and Hai Phong bank (Maritime
Bank).
TH Milk also received investment advice from Bac A Bank, where Ms. Thai Huong is the
General Director. This bank used to be a shareholder, holding 7% shares of TH Food Milk
company according to a 2014 report.
In addition, TH Milk is also supported by the Israeli Government with an investment
package worth 100 million USD. Among the 3 companies operating the dairy business,
TH Milk Food has the largest charter capital of 3,800 billion VND, the other two
companies have a charter capital of only a few hundred billion. [CITATION
TheLeader2018 \l 1033 ]
It is clear that the IPO plan in the next few years will solve the problem of financial
resources for the group's ambitious dairy business both at home and abroad.
2. Brand Positioning
Weight – 0.11
In the first step of building, brand positioning aids businesses in identifying competitors
and market trends. Following that, brands devise unique tactics for effectively reaching
customers and ensuring smoother communication operations.
In addition, brand positioning is a useful tool for future business expansion. You don't
have to invest a lot of money to establish a brand strategy and earn a good reputation with
clients.
A good positioning signifies that the brand occupies a specific space. Customers will
always prefer a respectable brand over one that simply talks about speculative profit
margins. As a result, brand positioning will attract loyal customers, providing a strong
basis for future growth.
9
0
0
In the later stages of the business process, it is generally easier to expand and segment
items with a brand that has firmly established itself in the minds of customers. Then you
won't have to spend as much money on communication but will still have a good
reputation in the market.
In summary, brand positioning provides a firm basis for organizations at all stages of
development and expansion.
Rating - 5
TH true MILK liquid milk has succeeded in positioning the word "clean" in the minds of
customers with the slogan: "Truly natural", "The essence of nature in every drop of clean
milk".
Before 2008, Vietnamese milk was not yet named on the world map. From that starting
point, TH created the first revolution - it was the clean fresh milk revolution, opening a
new path for Vietnam's dairy industry. Pioneering the application of high technology in
agriculture, Ms. Thai Huong and TH Group launched a $1.2 billion dairy farming and
milk processing project. After only 5 years- 2015, TH Group has made its mark with the
largest high-tech dairy farm in Asia. Before that, Vietnamese dairy products have existed
for decades, but there has never been a fresh milk award. From 2010 to now, international
awards have continuously named TH's fresh milk products such as World Food Moscow
(4 consecutive years from 2015 to now), ASEAN Best Food Product 2015, Gulfood
Dubai 2016, Stevie Awards 2018...
TH has pioneered to become a pioneer enterprise that clearly states the origin of input
materials on product packaging - the most important factor constituting milk quality.
Under the direction of Ms. Thai Huong, TH made recommendations to make the dairy
market transparent in Vietnam, proposing that enterprises must clearly indicate the origin
of input materials on product packaging and authorities. It is necessary to conduct a
review, inspection, and classification of dairy products circulating on the market and
strictly handle violations when there are violations. And TH is also the first enterprise in
10
0
0
Vietnam that is allowed to write on the packaging as clean fresh milk. [CITATION
BáoTP2018 \l 1033 ]
To maintain its brand position, TH Group has proven it with its products, not just
meaningless brand promises spread on social networks.
3. Production Technology
Weight – 0.13
Applying new technological processes and modern technologies in the production process
brings competitive advantages to many enterprises, helping them to assert their position in
the market. When new food products are created according to technological standards, the
quality meets the standards to serve the maximum needs of users, thereby attracting the
number of customers to help increase revenue every day. Besides that; The application of
modern technological processes helps businesses reduce labor costs, minimize labor costs
and high productivity.
The production capacity of an enterprise is not consistent with the size of the enterprise
but is assessed through the efficiency criteria of the production and business process. That
means that a small-scale enterprise can be assessed as having production capacity in
parallel with a large-scale enterprise. Enterprise production efficiency depends on many
factors in which: machinery and equipment have a direct impact on the production
process. Therefore, it is important for every business to modernize machinery and
equipment or to innovate modern technology, and at the same time, it needs to develop its
own technology innovation plan to survive and develop in the long run.
When technology is transferred to help modernize the production process; The operator,
the main actor affecting it must apply it according to the previously built technological
process, ensuring in the production process: the applied technological process does not
cause any errors to create high quality products, diversifying many new product lines,
increasing output, labor productivity, and reducing the cost of buying raw materials, ...
Rating - 5
11
0
0
TH Group is currently investing in many production and business projects in the field of
food and beverage. Prominent is the project "Milk raising and milk processing focusing
on high-tech application", producing clean fresh milk with TH true MILK brand. The
project operates under a closed production chain, implemented in October 2009 with a
total investment of 1.2 billion USD. The project has a total herd of 45,000 cows in Nghe
An, setting the record for the largest concentrated dairy farm in Asia in 2015. [CITATION
BáoTNMT2021 \l 1033 ]
In December 2020, TH farm cluster in Nghe An was confirmed by the World Records
Union (Worldkings) as a World Record, which is the record of “Cluster of farms with high
technology application with closed production process with the largest scale in the world”
with a cluster of farms owning large and modern barns with leading advanced standards
in the world, applying 4.0 technology and modern equipment in all stages. of a closed
process (which uses electronic chips to control feed, veterinary medicine, estrus...).
TH milk project has been expanded to many provinces, including Ha Giang, Cao Bang,
Thanh Hoa, Phu Yen, Kon Tum and now An Giang.
The project of dairy farming and high-tech milk processing in An Giang by TH Group,
applying high technology, technology 4.0 and the quintessence of management science
from the project of dairy farming and milk processing, achieved a record. TH's world in
Nghe An continues to be applied with a closed process and meticulous care to create
international standard milk cups. TH's farm cluster in An Giang will also be designed and
operated with the world's leading modern technology such as: Breeding process, cow herd
management, barns using the advanced dairy cow management system Afimilk (Israel);
New Zealand's veterinary and disease management process; Process and equipment for
water and waste treatment of Japan, Israel, the Netherlands... [CITATION NDT2018 \l
1033 ]
4. Products less variety
Weight – 0.10
12
0
0
This is one of the important factors affecting the success of the brand and the competition
with competitors. The fact that TH true MILK has only a few basic types of milk such as
pasteurized fresh milk and nut milk has led to a lack of choice for consumers.
Rating – 3
With the goal of providing clean and pure fresh milk, good for users' health, TH true
MILK not only focuses on developing and producing milk but also invests heavily in
other dairy products to serve the needs of consumers.
Therefore, milk products of TH true MILK clearly show a lack of variety and few
choices. TH true MILK's products focus mainly on liquid milk for adult customers
without a separate product line for children or people with higher nutritional needs with
powdered milk.
5. Price
Weight – 0.09
Price is always one of the top concerns of customers when deciding to buy a product. The
obvious price difference with competitors has affected the brand that TH true MILK is
building. Especially, TH true MILK's competitors are more affordable, although they have
long entered and had a large share of the market.
Rating – 4
TH true MILK has difficulties when it has a higher price than its competitors from 1,0003,000 dong/product. At retail, TH true MILK's organic milk (box of 500ml) costs
31,000VND compared to Vinamilk's priced (box of 1litre) at 55,000 VND. As for the
wholesale price, TH chocolate milk (500ml x 12) is more expensive at retail than 50,000
VND with other milks.
The reason is that TH's cows are produced by a closed process, industrial methods and
farmed. Moreover, according to an industry source, in addition to domestic raw materials,
13
0
0
TH Milk's facility had to import ingredients abroad at a much higher price, pushing milk
prices higher than the market.(vtcnews)
Besides, the high cost of self-exploitation and farm construction also creates a
disadvantage for TH in today's extremely competitive dairy market. It prevents businesses
from reaching middle- and low-income customers, who account for a large share of
Vietnam's total population.
Although TH milk has a competitive advantage in terms of high milk quality and clear
origin, consumers always want to buy good products but it must be affordable. TH true
MILK still didn't convinced its customers of the quality, the high product price is a barrier
for customers to come to this milk label. Therefore, business must spend more time in
order to expand its scale quickly to reduce the price of products sold to the market.
(giaoduc.net)
6. Dairy industry still has potential for development
Weight - 0.12
During the epidemic, the demand for milk stays steady. Fresh milk and powdered milk are
the two primary types that influence the growth of the overall milk business in Vietnam.
In a market where fresh milk output was 1, 500 liters, the total value of these two arrays
amounted for roughly 3 / 4 of the market. However, the new Vietnamese milk sector has
only been able to meet roughly 35% of local demand. Furthermore, compared to other
nations in the area and throughout the globe, Vietnam's average milk demand is still low,
at only 26 liters per year. As a nutshell, experts recognize that there is still a lot of surplus
and opportunity for the Vietnamese milk business to grow in the future.[CITATION
Ánh20 \l 1033 ]
Classification
2020
2021
2022
Milk-flavored drinks
18,591
20,146
21,951
Milk-only drinks taste milk.
15,479
16,904
18,509
14
0
0
2023
2024
23,96
26,19
5
20,32
4
22,35
2025
28,667
24,636
3
6
3,641
3,838
47,22
51,35
9
47,22
4
51,35
9
4
Milk drinks with juice flavor
3,112
3,243
3,441
Milk
37,152
40,170
43,516
Cow's milk
37,152
40,170
43,516
Fresh milk
2,716
2,876
3,051
3,244
3,454
3,686
Whole milk
2,716
2,876
3,051
3,244
3,454
3,686
Long-preserved milk
34,436
37,295
40,465
43,98
47,90
Long-preserved milk for fat
759
822
892
Whole long-preserved milk
33,678
36,473
39,573
5
969
43,01
0
1,055
46,84
Powdered milk
1,732
1,611
1,495
6
1,384
4
1,279
Milk substitute
6,964
7,156
7,339
7,512
7,674
7,831
Soy water
6,781
6,964
7,138
7,302
7,456
7,605
Other alternative milks
184
193
201
69,084
74,301
218
86,50
227
64,440
210
80,09
0
1
Total
4,031
56,131
56,131
52,445
1,150
51,294
1,177
93,805
Table 1. Vietnam dairy market revenue forecast for 2020-2025, source Babuki
Rating - 5
It's not only the domestic market. TH true MILK also promotes the growth in typical
overseas markets such as:
In China, the first shipment of TH true MILK was successfully exported on October 22,
2019, marking a significant achievement. In Russia, the TH Group has been investing in
the Russian Federation since 2015, when the country was hit by export restrictions and
food shortages, particularly dairy goods. Within ten years, the TH Group will finish a
15
0
0
complicated dairy farming and milk processing project on an industrial level, as well as a
variety of food enterprises with a total investment capital of 2.7 billion USD. The project
will provide TH true MILK branded products to Russian customers in the form of
investment in the sector in a complete chain from grass growing to dairy farming to milk
processing and delivery.[CITATION Báo20 \l 1033 ]
7. Market entry barrier
Weight - 0.10
The elements that restrict or block the entry of new enterprises into a sector are referred to
as the entry barrier. For businesses that seek to enter a market and compete with
established organizations, such reasons might be economic, technological, or problematic.
Market barriers may make it difficult for enterprises to enter the market, but they also
provide an opportunity for businesses to maintain market share and stability.
Rating - 4
There are three major import barriers that affect the involvement of the firm in the milk
industry: The loyalty of brands; High technology; Absolute cost.
The brand's loyalty: The buyer's preference for current dairy goods is known as brand
loyalty: Branding is also tough in the dairy business to ensure product quality and
competition. Each firm has its own individual brand, which separates it from other
businesses in the same field. As a consequence, brand loyalty makes it difficult for
newcomers to take over current enterprises' market share, reducing the danger of future
competitors. Rivals that want to break in will discover that removing client preferences is
difficult and expensive. As a result, TH has a lot of room to grow.
High technology: Dairy products are nutritional items with a complicated composition
that necessitates current technology. To achieve the ideal degree of safety, new products
must fulfill new requirements when they are produced. row. As an end, businesses who
16
0
0
invest in and implement current technology systems will have a significant competitive
advantage in this market, and customers will have more trust in their decision - making.
Absolute cost advantage : Firms with an absolute advantage enter the market with
greater unit costs than any production. As a result, the established firms in the industry
benefit from the newcomer's comparative advantage. It contains the following items:
Production capability: TH's long-term production capacity and ability to change to
increasing risks are assisted by the collection of previous experience and the longterm development process.
Capital: A typical milk production line costs multiple huge amounts of money,
which includes factory construction expenses, labor costs, input prices, and
external costs...
Human resources: producing high-quality dairy products today requires a high
level of skill and knowledge, which is also a big obstacle for new dairy enterprises
to overcome.
8. Substitutes
Weight – 0.13
Cow's milk is commonly used across the world as a source of energy and is acceptable for
people of all ages. However, many people are still unable to consume cow's milk due to
indigestion or diarrhea. Furthermore, modern day life, with its pollution and work-related
pressure, causes people to seek to nature to clean their bodies and re-establish calm and
balance in their minds. Therefore, consumers gradually favor dairy products made from
plants.There are six biggest reasons that motivate consumers to switch from animal milk
to plant milk: (1) lactose intolerance or milk allergy, (2) concerns about antibiotics,
growth drugs, (3) vegan diet, (4) people with colitis or inflammatory bowel syndrome, (6)
ethical factors. Plant milk has been proven to be nutritionally equivalent to animal milk.
17
0
0
Oat milk and rice milk, in comparison, have even more calories than cow's milk.
[CITATION Brands2020 \l 1033 ]
18
0
0
Table 2. Milk nutrition chart, source Brands Vietnam
Rating – 4
In March 2018, TH Group launched a set of premium nut milk products from two types of
macadamia nuts, walnuts rich in nutritional value and disease prevention. Walnuts are
imported from American farms, while macadamia nuts are imported from Australia and
South Africa and partly purchased from farms in Vietnam.
In the right "trend" of nut milk, TH has expanded its exploitation territory in the domestic
market. In 2018, the Group led the group of fresh milk products (including nut milk) with
40% of the national market share and reached the revenue milestone of more than VND
7,000 billion. This achievement is strongly contributed by the nut milk product range.
[CITATION TCCT2019 \l 1033 ]
Besides, this is also a big challenge for TH because the supply of nut milks is largely
dependent on outside sources. This will be a big deal for TH if the company wants to
expand its nut milk market share more and have enough milk to supply to consumers in
the near future. When customers tend to consume more nut milk.
9. Competitors
Weight – 0.12
Pressure from competitors such as Vinamilk và Moc Chau (which stands for 45 percent of
the milk market), Friesland Campina (which exceed 30 percent of the market),.... Dairy
goods and brand ideas, in particular, are easily copied and offered at a lower cost. As a
result of the strong competition, TH true MILK will need to be extremely careful in every
step of the product's future development.
19
0
0
TH Group is currently investing in many production and business projects in the field of
food and beverage. Prominent is the project "Milk raising and milk processing focusing
on high-tech application", producing clean fresh milk with TH true MILK brand. The
project operates under a closed production chain, implemented in October 2009 with a
total investment of 1.2 billion USD. The project has a total herd of 45,000 cows in Nghe
An, setting the record for the largest concentrated dairy farm in Asia in 2015. [CITATION
BáoTNMT2021 \l 1033 ]
In December 2020, TH farm cluster in Nghe An was confirmed by the World Records
Union (Worldkings) as a World Record, which is the record of “Cluster of farms with high
technology application with closed production process with the largest scale in the world”
with a cluster of farms owning large and modern barns with leading advanced standards
in the world, applying 4.0 technology and modern equipment in all stages. of a closed
process (which uses electronic chips to control feed, veterinary medicine, estrus...).
0 to many provinces, including Ha Giang, Cao Bang,
TH milk project has been expanded
0
Thanh Hoa, Phu Yen, Kon Tum and now An Giang.
The project of dairy farming and high-tech milk processing in An Giang by TH Group,
applying high technology, technology 4.0 and the quintessence of management science
from the project of dairy farming and milk processing, achieved a record. TH's world in
Nghe An continues to be applied with a closed process and meticulous care to create
international standard milk cups. TH's farm cluster in An Giang will also be designed and
operated with the world's leading modern technology such as: Breeding process, cow herd
management, barns using the advanced dairy cow management system Afimilk (Israel);
New Zealand's veterinary and disease management process; Process and equipment for
water and waste treatment of Japan, Israel, the Netherlands... [CITATION NDT2018 \l
1033 ]
4. Products less variety
Weight – 0.10
12
0
0
This is one of the important factors affecting the success of the brand and the competition
with competitors. The fact that TH true MILK has only a few basic types of milk such as
pasteurized fresh milk and nut milk has led to a lack of choice for consumers.
Rating – 3
With the goal of providing clean and pure fresh milk, good for users' health, TH true
MILK not only focuses on developing and producing milk but also invests heavily in
other dairy products to serve the needs of consumers.
Therefore, milk products of TH true MILK clearly show a lack of variety and few
choices. TH true MILK's products focus mainly on liquid milk for adult customers
without a separate product line for children or people with higher nutritional needs with
powdered milk.
5. Price
Weight – 0.09
Price is always one of the top concerns of customers when deciding to buy a product. The
obvious price difference with competitors has affected the brand that TH true MILK is
building. Especially, TH true MILK's competitors are more affordable, although they have
long entered and had a large share of the market.
Rating – 4
TH true MILK has difficulties when it has a higher price than its competitors from 1,0003,000 dong/product. At retail, TH true MILK's organic milk (box of 500ml) costs
31,000VND compared to Vinamilk's priced (box of 1litre) at 55,000 VND. As for the
0 (500ml x 12) is more expensive at retail than 50,000
wholesale price, TH chocolate milk
0
VND with other milks.
The reason is that TH's cows are produced by a closed process, industrial methods and
farmed. Moreover, according to an industry source, in addition to domestic raw materials,
13
0
0
TH Milk's facility had to import ingredients abroad at a much higher price, pushing milk
prices higher than the market.(vtcnews)
Besides, the high cost of self-exploitation and farm construction also creates a
disadvantage for TH in today's extremely competitive dairy market. It prevents businesses
from reaching middle- and low-income customers, who account for a large share of
Vietnam's total population.
Although TH milk has a competitive advantage in terms of high milk quality and clear
origin, consumers always want to buy good products but it must be affordable. TH true
MILK still didn't convinced its customers of the quality, the high product price is a barrier
for customers to come to this milk label. Therefore, business must spend more time in
order to expand its scale quickly to reduce the price of products sold to the market.
(giaoduc.net)
6. Dairy industry still has potential for development
Weight - 0.12
During the epidemic, the demand for milk stays steady. Fresh milk and powdered milk are
the two primary types that influence the growth of the overall milk business in Vietnam.
In a market where fresh milk output was 1, 500 liters, the total value of these two arrays
amounted for roughly 3 / 4 of the market. However, the new Vietnamese milk sector has
only been able to meet roughly 35% of local demand. Furthermore, compared to other
nations in the area and throughout the globe, Vietnam's average milk demand is still low,
at only 26 liters per year. As a nutshell, experts recognize that there is still a lot of surplus
and opportunity for the Vietnamese milk business to grow in the future.[CITATION
Ánh20 \l 1033 ]
Classification
2020
2021
2022
Milk-flavored drinks
18,591
20,146
21,951
Milk-only drinks taste milk.
15,479
16,904
18,509
14
0
0
2023
2024
23,96
26,19
5
20,32
4
22,35
2025
28,66
24,636
