A L D I O U X H E A LT H
OUR MISSION AND GOALS
A N O V E RV I E W O F W H AT W E ' R E W O R K I N G T O WA R D S .
Table of Contents
01
Our Missions
02
2 Major Goals
03
3 Key Company Strategies
04
Summary
THIS IS OUR MAIN MISSION.
To provide accessible,
high-quality healthcare to our clients
remotely.
WHY?
Because accessibility and
technology in healthcare are
necessary now more than ever.
HOW
DO WE
DO THIS?
We are building and refining a one-stop
telehealth app with robust medical services.
T O TA L U S E R S
Our 2 Major Goals
100,000
NEW MEDICAL PROFESSIONALS
500
O U R K E Y S T RAT E G I E S T H I S Y E A R
Refine and roll-out
Build an Android-compatible
Roll out an extensive telehealth
a recruitment strategy for new medical
version of
education strategy.
professionals.
our existing app.
Company
Strategy # 1
Refine and roll-out
a recruitment strategy
for new medical professionals.
We need to triple the number of medical professionals
in our database. To remain competitive, we need specialists and general practitioners alike.
RECRUIT MORE DOCTORS.
Support and funding at the organizational level to
help us build a dedicated team of recruiters will
help us reach our goal.
We are well on our way to building this dream team
of expert recruitment professionals in the medical field.
Our first key focus.
RECRUIT MORE DOCTORS.
Growing our database of doctors will grow our
userbase exponentially.
Our roster of partner doctors will recommend telehealth alternatives to their patients, encouraging them to
Our first key focus.
download our app and sign up for our service.
41 new doctors in our database per month.
RECRUIT MORE DOCTORS.
We are aiming to bring on board at least
This is measured according to set KPIs of our existing recruitment teams.
Our first key focus.
RECRUIT MORE DOCTORS.
01
Grow by 10%
02
Grow by 25%
03
Grow by 50%
04
Grow by 75%
05
Hit our target
Our Roadmap
Our first key focus.
This is our expected growth chart.
RECRUIT MORE DOCTORS.
We need to convert doctors to
telehealth space.
While our efforts are currently focusing on doctors who are already likely to offer telehealth services, we need
to convince traditional practitioners of our technology.
Our first key focus.
Summary
We need to triple the number
T E L E H E A LT H I S A V I A B L E A LT E R N AT I V E
W E A R E A IM ING T O BR ING O N BOA R D
T O I N - P E R S O N C O N S U LTAT I O N S .
AT L E A S T 4 1 N E W D O C T O R S I N O U R D ATA B A S E P E R M O N T H .
WE C AN HEL P MAKE IT T HE NO RM.
The more doctors we have in our database, the more patients will see that
they can get quality healthcare via telehealth services.
of medical professionals in our database. To remain
This is measured according to set KPIs
of our existing recruitment teams.
competitive, we need specialists and general practitioners
alike.
S U P P O RT A N D F U N D I N G AT T H E O R G A N I Z AT I O N A L L E V E L T O
W E N E E D T O C O N V E RT D O C T O R S T O T H E T E L E H E A LT H
HELP US BUILD
S O LU T I O N .
A D E D I C AT E D T E A M O F R E C R U I T E R S
W I L L H E L P U S R E AC H O U R G O A L .
While our efforts are currently focusing
on doctors who are already likely to offer telehealth services, we need to
convince traditional practitioners of our technology.
We are well on our way to building this dream team of expert
recruitment professionals in the medical field.
G R O W I N G O U R D ATA B A S E O F D O C T O R S W I L L G R O W O U R
U S E R B A S E E X P O N E N T I A L LY.
Our roster of partner doctors will recommend telehealth alternatives to their
patients, encouraging them to download our app and sign up for our service.
Build an Android-compatible version
of our existing app.
Right now, our app is only compatible with iOS devices.
To make healthcare truly accessible, we need to make sure we are available across all mobile operating systems.
A P P.
BUILD AN ANDROID VERSION OF OUR
Most existing telehealth apps are only available via the web, or either Android or iOS
We can be the first in the market to have an app available across all devices,
regardless of operating system.
Our developers are well-equipped to make this happen. We only need more
Our critical key focus.
resources to speed up our timeline.
It is crucial for us to launch ahead of our competitors, and speeding up our development without affecting quality is how we will achieve it.
A P P.
BUILD AN ANDROID VERSION OF OUR
Healthcare technology should be device-agnostic. Android compatibility helps us reach this goal.
Patients being able to access their telehealth records and communicate with their doctors regardless of device is important.
Our critical key focus.
We aim to launch a beta version
of our Android app by mid-year.
This is to give ample time for our beta testers and early adopters
to send us valuable feedback.
B U I L D A N A N D R O I D V E R S I O N O F O U R A P P.
TA S K S
Planning
Research
Prototype Production
Design UX and UI
QA
Beta version
Follow up
Documentation
Our critical key focus.
1ST MONTH
2ND MONTH
3RD MONTH
4TH MONTH
5TH MONTH
A P P.
BUILD AN ANDROID VERSION OF OUR
We need to recalibrate our existing
strategies for the Android market.
There are significant differences in terms of marketing,
Our critical key focus.
UX/UI design, and customer support, but we are confident
that we can make necessary adjustments.
Summary
M O S T E X I S T I N G T E L E H E A LT H A P P S A R E O N LY AVA I L A B L E V I A
W E A I M T O L A U N C H A B E TA V E R S I O N O F O U R A N D R O I D A P P BY
WEB, OR EITHER ANDROID OR APPLE.
M I D -Y E A R .
This is to give ample time for our beta testers and early adopters to send us valuable feedback.
We can be the first in the market to have an app available across all devices,
Right now, our app is only compatible with Apple devices.
regardless of operating system.
To make healthcare truly accessible, we need to make sure we
are available across all mobile operating systems.
O U R D E V E LO P E R S A R E W E L L- E Q U I P P E D T O M A K E T H I S H A P P E N . W E O N LY
W E N E E D T O R E C A L I B RAT E O U R E X I S T I N G S T RAT E G I E S F O R T H E A N D R O I D
N E E D M O R E R E S O U RC E S T O S P E E D U P O U R T I M E L I N E .
M A R K E T.
There are significant differences in terms of marketing, UX/UI design, and
It is crucial for us to launch ahead of our competitors, and speeding up our development without
affecting quality is how we will achieve it.
H E A LT H C A R E T E C H N O LO GY S H O U L D B E D E V I C E - AG N O S T I C . A N D R O I D
C O M PAT I B I L I T Y H E L P S U S R E A C H T H I S G OA L .
Patients being able to access their telehealth records and communicate with their doctors
regardless of device is important.
customer support, but we are confident that we can make necessary adjustments.
Roll out an extensive telehealth
education strategy.
To grow our database of doctors and users,
we need to educate our target market about the benefits
and technological advancements of telehealth.
Summary
P R O B L E M S W E A R E S O LV I N G O R
S U P P O RT W E N E E D T O A C H I E V E
H O W W I L L AC H I E V I N G T H I S G OA L
KE Y M E TR ICS. HOW WIL L WE KNOW WE
O P P O RT U N I T Y W E A R E G O I N G A F T E R
T H I S G OA L
H AV E A G R E AT I M PAC T ?
H AV E A C H I E V E D T H I S G O A L ? H O W D O W E
KN OW IF WE AR E SUCCE SSFUL ?
Telehealth is a viable alternative
to in-person consultations.
C O M PA N Y S T RAT E GY 1
We can help make it the norm.
Support and funding at the organizational level to help us build
a dedicated team of recruiters will help us reach our goal.
We are aiming to bring on board
Growing our database of doctors will grow our userbase
at least 41 new doctors in our database per month.
exponentially.
Our developers are well-equipped to make this happen.
Most existing telehealth apps are only available via
C O M PA N Y S T RAT E GY 2
C O M PA N Y S T RAT E GY 3
We only need more resources to speed up our timeline.
web, or either Android or Apple.
Healthcare technology should be device-agnostic.
We aim to launch a beta version
Android compatibility helps us reach this goal.
of our Android app by mid-year.
People need to be educated about the general
We need a company-wide shift towards objectives that
The more people know about telehealth, the more
benefits of telehealth options.
assist our education efforts.
accessible and mobile healthcare becomes.
We are aiming for our social media and web
traffic numbers
to grow 250% this year.
Time to change health care.
Our Team
MEMBER #1
MEMBER #2
MEMBER #3
Founder
CTO
CMO