(Mẫu powerpoint) blue ocean strategy
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BLUE OCEAN
STRATEGY
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BLUE OCEAN STRATEGY
Created uncontested market space
Make the competition irrelevant
Create and capture new demand
Break the value-cost trade-of
Align the whole system of a firm’s activities in
pursuit of diferentiation and low cost
5
BLUE OCEAN STRATEGY
Created uncontested market space
1st MARKET
2nd MARKET
3rd MARKET
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sed do eiusmod tempor
incididunt ut labore et
dolore magna aliqua. Ut
enim ad minim veniam,
quis nostrud exercitation
ullamco laboris nisi ut
aliquip ex ea commodo
consequat.
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consectetur adipiscing elit,
sed do eiusmod tempor
incididunt ut labore et
dolore magna aliqua. Ut
enim ad minim veniam,
quis nostrud exercitation
ullamco laboris nisi ut
aliquip ex ea commodo
consequat.
6
BLUE OCEAN STRATEGY
Make the competition irrelevant
LOREM IPSUM
LOREM IPSUM
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do eiusmod tempor incididunt
ut labore et dolore magna
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consectetur adipiscing elit, sed
do eiusmod tempor incididunt
ut labore et dolore magna
aliqua.
› Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed
do eiusmod tempor incididunt
ut labore et dolore magna
aliqua.
› Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed
do eiusmod tempor incididunt
ut labore et dolore magna
aliqua.
7
BLUE OCEAN STRATEGY
Create and capture new demand
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tortor in nisi tristique pharetra. Vestibulum a dignissim est.
Quisque non odio a dui convallis auctor. Maecenas dapibus
pellentesque orci consequat elementum.”
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8
LOREM
IPSUM
BLUE OCEAN STRATEGY
Break the value-cost trade-of
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est sed vulputate. Nunc vitae lectus
commodo, ornare mi ac, tincidunt augue.
In in luctus nisi. Donec sit amet erat id
metus dignissim dictum nec in mauris.
VALUE
INNOVATION
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commodo, ornare mi ac, tincidunt augue.
In in luctus nisi. Donec sit amet erat id
metus dignissim dictum nec in mauris.
9
COST
BUYER VALUE
BLUE OCEAN STRATEGY
Align the whole system of a firm’s activities in pursuit of diferentiation and low cost
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labore et dolore magna aliqua.
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consectetur adipiscing elit, sed do
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labore et dolore magna aliqua.
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consectetur adipiscing elit, sed do
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labore et dolore magna aliqua.
10
BLUE OCEAN STRATEGY
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01
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02
04
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03
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