Bonnie-Hacking-UNI-OF-ST-ANDREWS-IEEC_2013
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ENTERPRISE & CREATIVITY
LEARNING BY DOING
Bonnie Hacking
Enterprise Adviser
Careers Centre and School of Management
I’m enterprising when…
Key Points
• The enterprising project and how it fits
into teaching and assessment
• Examples of enterprising projects and
how they translate into longer term
ventures
• Use of senior honours students as
coaches for the projects
• Views of students
Overview of Enterprise & Creativity
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20 credit, interdisciplinary module
Mix of science and arts students
Second year (of 4 year degree)
60 – 70 students
Proportion of students outside Management
increasing, 62% for 2012/13
Overview of Enterprise & Creativity
Schedule
• 2 x 1 hour lectures per week
– Guest Entrepreneurs
– Academics from other schools
– Textbook content
• 1 x 1 hour tutorial per week
– Focused on developing group
project
– Facilitated by student coaches
Assessment
• 100% Coursework
– Entrepreneurial Case study
30%
– 4 x Reflective Reports 30%
– Group Project Fair 20% and
Individual Report 20%
Textbook
Entrepreneurship for Everyone by Mellor, etal
Your experience
How does your teaching compare?
The Enterprising Group Project
• Aim – to live the unstructured, enterprise
process
• Groups of 6
• Can use any idea – no funding available
• Must implement during the semester
• Four Reflective Reports relating course concepts
to their experience in developing the project
• Demonstrate in a Group Project Fair
• Submit an Individual Report
Group Project Fair
Getting ready for the fair
Group Project Fair
Omm Noms – selling cookie dough
Creative Christmas Sale –
repackaging and selling
Zevos Marketing Services – marketing for local businesses
Party set up – Party clean up
Course project > longer term venture
Squeeze
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Enterprise skills: seizing opportunities and seeing
them through
Using your initiative, being proactive, and getting
things done without waiting for someone else to
tell you to: that's enterprising. Graduates with
strong enterprise skills can spot an opportunity
and work its advantage.
From targetjobs.co.uk
How can you demonstrate it?
Having evidence of a clear plan which paid
off is likely to win you points, as is having a
solid figure to quantify on your success.
From targetjobs.co.uk
Enterprising attributes
Initiative
get up and go
Opportunism
seeing possibilities
Drive
give it your all
Resilience
sticking at it
Managing risk
considering scenarios and
making good choices
Innovation
finding new ways
Resourcefulness
finding a way to get it done
Problem solving
fixing problems and trouble
Communication
getting message across
Influence
persuading others
Teamwork
working with others
Learning
being open
Views of students
• Especially rewarding aspects
• Group Project
• Variety of guest speakers
• Learning in a different way to other subjects
• Opportunity to meet real life entrepreneurs
• Freedom to set up a business
• Improvements
• Feedback
• Too many critical summaries
• Project should have more weight
• Group project immensely aided understanding
concepts in the module
• Great to have experienced students as coaches
Your experience
How do you involve students
in your teaching?
Use of senior honours students as
coaches for the projects
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Completed group project previously
Paid (12 hours)
Training
Coaches Guide
Support and feedback
Comments from Coaches
“I am absolutely delighted to have the opportunity to be a
coach on the MN2112 module! I had a really great
experience when I did the module myself and it would be
great to give something back. So absolutely - I would be
honoured to accept the position.”
“I would love to serve as a coach for MN2112 this
upcoming semester. I found the course greatly
enjoyable and enlightening, and would be delighted to
contribute whatever I can to the course this year.”
Your experience
What ideas for putting students at
the centre of your teaching will
you be taking back to your own
institution?
QUESTIONS?
Tel: (01334) 462688
/>BonnieH1
Further information:
Aiming University Learning @ Work Project Case Study
www.gla.ac.uk/services/aulw/research/projectpublications/
New Case Study through HEA Scotland due out soon!
“The method of the enterprising is
to plan with audacity and execute
with vigor.”
Christian Nestell Bovee
“It had long since come to my attention
that people of accomplishment rarely sat
back and let things happen to them. They
went out and happened to things.”
Leonardo DaVinci
