Table of Contents
INTRODUCTION.................................................................................................................... 2
MARKETING MIX 7PS OMACHI VS HẢO HẢO INSTANT NOODLES..................................2
ACHIEVING OVERALL BUSINESS OBJECTIVE BY MARKETING STRATEGY...................8
COMPANY OVERVIEW.........................................................................................................9
CURRENT MARKETING SITUATION..................................................................................11
MARKETING OBJECTIVES.................................................................................................13
SEGMENTATION, TARGETING AND POSITIONING (STP)................................................13
TACTICS AND ACTION........................................................................................................16
ALLOCATION OF RESOURCES.........................................................................................17
EVALUATING AND MONITORING MARKETING PLANS....................................................17
CONCLUSION.....................................................................................................................18
REFERENCE LIST...............................................................................................................18


INTRODUCTION
MARKETING MIX 7PS OMACHI VS HẢO HẢO INSTANT NOODLES
Competitor of Omachi Instant Noodles are Hảo Hảo Instant Noodles – belong to Vina
Acecook Company which currently is number one Instant Noodles Company in Vietnam
holding 51.5% of Instant Noodles market share in Vietnam (VNlogic, 2017).
7Ps

Omachi

Hảo Hảo

Product

Omachi is well-known to be the first

Hảo Hảo is well-known to be the

instant noodle product providing not

number one Instant Noodle Brand in

only convenience but also nutritions

Vietnam (ref). Noodles of Hảo Hảo

and is good for health. Omachi

are tough and chewy – preferable

produces

kind

done-to-a-turn

potato

of

noodles

for

Vietnamese

noodles (not burned, not oxygenated


people’s taste.

– cause of diabetes, cardiovascular

The brand name “Hảo Hảo’’ is catchy

problems

and easy to remember (ref)

and

cancer),

which

handles consumers’ worries about

Hảo

eating instant noodles before. With

different basic flavours (chicken, beef,

Omachi,

secure

spicy and sour shrimp,…) so that the


about message “Delicious and Not

customers have a wide range of

Afraid of Heat” – an extremely

choices.

customers

successful

strategy

feel

of

Masan

Consumer.
The word “Omachi” in bright red
gives “undeniable attractiveness” –
slogan of Omachi Instant Noodles.
Letters “o”, “a”, “c” and “I” with white
circles
potatoes

inside

that

stand
are

for
chosen

fresh
for

Hảo

Instant

Noodles

have


Omachi. At the top right corner, 5
stars show first-class and stand for
spreading over 5 continents.
Omachi creates various models with
different

flavours

so


that

its

customers have a wide range of
choices.
Omachi

also

achieved

success

with

the

new

a

huge

product

“Omachi Special Bò Hầm Sốt Vang”
that provide 96 million of Vietnamese
with
Price


a

complete

meal

full

of

nutritions.
Price is an important P of Marketing

As long as Hảo Hảo’s target market is

Mix. It must be appropriate with the

low-end (for students, farmers and

values that customers receive. As

the one who live in big cities but have

long as Omachi’s target market is

low income), Vina Acecook company

premium


and

provides

a

high-end,

Omachi

sets an economical price for Hảo Hảo

high-quality

product

Instant Noodles of 3600VND/pack

which is good for health and sets not

and /box/30 packs

a cheap price. In 2018, giá bán lẻ,

Vina Acecook has applied market

bán

luôn….


penetration pricing strategy (5 years

For high-qualities series like Omachi

ago, price was 1500VND/pack, 3 next

Special, company uses Premium

years the price was 2500/pack and

Pricing

currently

–

a

higher

price

than

it

is

3500/pack).


competitor’s one. This pricing is for

As Hảo Hảo is a popular brand

the

that

created for low-end market, it might

consumers receive. For company,

be company’s best decision of all

quality

of

product


this affirms that it has a unique, one

time when setting a remarkably low

and only product (Potato Noodles).

price at the beginning. It made Hảo

For customers, this guarantees that


Hảo noodles became noticeable for

Omachi is a highly qualified product.

people with low income. After a

On the other hand, is is also a

certain amount of time, Hảo Hảo got

challenge for the company when it

a place in the heart of customers as

has

goes

well as its brand become famous

together with the values it provides

among them. It is the main reason

for consumers. Company must take

why Hảo Hảo is still number one

a good care of product taste and


Instant Noodle brand.

to

make

sure

price

packaging to maintain customer’s
trust.
For common series like Omachi
Chua Cay, company applies pricing
for

market

penetration.

This

definitely attracts customers when a
pack of Hảo Hảo Noodles costs
3600VND, while Omachi costs only
3500VND. In addition, Masan uses
Bundle Pricing: a box of 30 packs
cost cheaper than a pack. This
makes a huge difference when

Place

buying Omachi instead of Hảo Hảo.
Main distribution channels are

Main

supermarkets

supermarkets (modern trade), glocery

(modern

trade),

distribution

at

local

channels

markets

are

glocery stores at local markets and

stores


and

convenient stores (general trade).

convenient stores (general trade).

Currently, Potato Noodles of Omachi

Currently, Hảo Hảo Instant Noodles


are distributed to over 60000 outlets

are distributed to over 600 distribution

and 100 distribution agents (owned

agents

by its company) throughout Vietnam

throughout Vietnam and each region

and each region has its Business

has its Business Office (in Hanoi, Da

Office (in Hanoi, Da Nang, Can Tho


Nang, Can Tho and Ho Chi Minh

and Ho Chi Minh City).

City).

Moreover, Masan Food took a really

Moreover, Vina Acecook also took a

good care of their noodles when

really good care of their noodles

placing them in supermarkets and

when placing them in supermarkets

department stores. Omachi Instant

and department stores. Hảo Hảo

Noodles are placed at the entrance,

Instant Noodles are often placed at

promotion zone. They are also

the promotion zone. They are also


positioned at the top spot - eye level

positioned at the top spot - eye level

on instant noodle shelves.

on instant noodle shelves.

It is understandable that Instant

It is understandable that Instant

Noodles have various distribution

Noodles have various distribution

channels as they are the product of

channels as they are the product of

different

different

types

of

customers.


It

(owned by

types

of

its

company)

customers.

It

ensures the characteristic of Instant

ensures the characteristic of Instant

noodles – convenience. As anybody

noodles – convenience. As anybody

can easily buy Instant Noodles in

can easily buy Instant Noodles in

every single corner of the country, it


every single corner of the country, it is

is considered as the most common

considered as the most common

quick-and-cheap meal in Vietnam.

quick-and-cheap meal in Vietnam.

Once again, this asserts widespread

Once again, this asserts widespread

popularity of the product.

popularity of the product, especially
when Hảo Hảo is the most popular
brand among all others.


Promotion

•

•

Advertising

Advertising


On television: various TV stations:

On television: various TV stations:

VTV, HTV, HN, VTC,…

VTV, HTV, HN, VTC,…

On radio programmes, newspapers,

On radio programmes, newspapers,

magazines and supermarket flyers.

magazines and supermarket flyers.

Big celebrities starring in Ads: diva

Recently, 2 celebrities (artist Hoài

singer Mỹ Linh, supermodel Ngọc

Linh, singer Tóc Tiên) have been

Trinh, supermodel Phạm Hương,

invited to take part in commercial.

singer Bích Phương, MC Phan Anh,


Outdoor advertising: billboards, taxis,

…

buses and bus stations

Outdoor advertising: billboards
•

•

Sales promotions: contests

(scratching cards to win the jackpot.

Sales promotions:

Special packs: buy 1 get 10 (buy 1
box and get 10 packs free), buy 10
get 1 (buy 10 packs and get a bowl).

Usually, the prize is a motorbike or an
electrical device).
•

Direct marketing: contact

customers to introduce new products,
Price packs: buy 10 packs and get a


new promotions

discount, buy a box of 30 packs and
•

get a discount

Online marketing: online

shopping and supermarket websites,
•

Direct

customers

marketing:
to

introduce

contact
new

products, new promotions
•

Online


marketing:

on company’s website, on social
media (Facebook), on video channels
(Youtube, movie websites).

online

•

Public relations: charity events

shopping and supermarket websites,

in rural areas.

on company’s website, on social

Vina Acecook also does not have a

media

creative and unique marketing

(Facebook),

on

movie



channels (Youtube, movie websites).

strategy but the way that it combines
different strategies at the same time

•

Public

relations:

charity

helps its grow much faster with less

events in rural areas, Omachi Instant

effort and save time. Nevertheless,

Noodles as a present for U23

jackpot is a concentrated effort to

Vietnam Team participating in SEA

draw low-end market’s attention.

Games


Nobody would refuse to pay

Masan does not have a creative

3600VND a get a chance to win a

unique marketing strategy but the

motorbike for free.

way

that

it

combines

different

strategies at the same time is very
intensive, helps its grow much faster
with less effort and save time. What
is more, it is very smart of the
company to use big celebrities
starring in the commercials – attracts
high-end market which cares and
updates about showbiz frequently.
People


Masan

Vina Acecook applies usual way of

Young Entrepreneur Contest for the

recruiting. HR department announces

wanna-be. This contest consists of 5

recruitment on company’s website

rounds: recruitment, aptitude test,

and

initial interview, group discussion

departments of Masan Consumer use

and final interview. If employee does

this way to recruit, so this is not only

not participate in the contest, he still

appropriate for Marketing Department

has


but also for all other.

Masan

a

Consumer

chance

Management

runs

to

become

Trainee.

a
All

departments of Masan Consumer

on

online

job


boards.

All


use this way to recruit, so this is not
only

appropriate

for

Marketing

Department but also for all others
(Sales, Finance, HR, Legal, R&D,
Supply Chain and Manufacturing).
Marketing employees particularly are
required

to

have

good

communication and English skills.
Having such a close and detailed
way


of

recruiting

maximises
especially

and

staff
when

training,

performance,
it

comes

to

contacting customers – a mission of
Marketing department. Masan was
in top 100 best working environment
in

Vietnam

in


2016

(Alphabe,

Nielsen).
Company

esteems

entrepreneurship,

flexibility

and

Physical

initiative of the staff.
On all packaging of Instant Noodles,

All packaging of Hảo Hảo Instant

evidence

above the word “Omachi” is “Potato

Noodles have bright colour (yellow,

Noodles” (“Mì khoai tây”) – simply


red, green, blue, violet, pink).

shows

outstanding

Majority of packaging is a huge bowl

point in contrast to other instant

of Insant Noodles full of topping

noodles.

drawn on it, which makes consumers

Shiny bright packaging of Omachi

feel the deliciousness of Hảo Hảo

Instant

noodles right away.

off

Omachi’s

Noodles


is

designed

in


completely luxurious style, which
makes consumers immediately feel
the deliciousness of the Omachi’s
style of cuisine.
On the packaging of Omachi Special
Bò Hầm Sốt Vang, the pack of beef
is drawn in a large size with “100%
Real Meat” written on it to attract
Process

customers and get their trust.
Masan Food establish a distributor

Vina Acecook establish a distributor

system of over 100 distribution

system

agents (owned by Masan company)

agents (owned by Masan company)


throughout Vietnam, each region has

throughout Vietnam, each region has

a Business Office in Hanoi, Da

a Business Office in Hanoi, Da Nang,

Nang, Can Tho and Ho Chi Minh

Can Tho and Ho Chi Minh City). Hảo

City). Omachi has various types of

Hảo Instant Noodles have various

processing, however,

types

wholesalers

of

of

over

600


processing,

distribution

however,

are majority. Omachi approaches

wholesalers are majority. Hảo Hảo

many wholesalers, then the mission

approaches many wholesalers, then

of wholesalers is selling to the

the mission of wholesalers is selling

retailers such as convenient stores,

to the retailers such as convenient

glocery

supermarkets.

stores, glocery stores, supermarkets.

Finally, retail stores deliver product


Finally, retail stores deliver product to

to the customers.

the customers.

stores,

Producer

Wholesaler

Retailer

Consumer


Producer

Wholesaler

Retailer

Consumer

ACHIEVING OVERALL BUSINESS OBJECTIVE BY MARKETING
STRATEGY
In the long run, goal of Omachi Instant Noodles is providing Vietnamese people with a
convenient but tasty, fully nutritious and highly enjoyable meal.

With the success of Omachi Instant Noodles, Masan has established its position in the
Vietnamese instant noodles market. Market share of Omachi has been increasing
dramatically. Thanks to the creative Marketing Mix strategy, Masan Consumer has brought
Omachi to a new level - appearing increasingly in the lives of consumers from urban to rural.
"Simply Different", for the first time in Vietnam, instant noodles are made with ingredients
from the potato being merchandised. With the message "Delicious and Not Afraid of Heat",
Omachi has gradually eliminated the anxiety in the psychology of consumers when eating
instant noodles. Moreover, the company has launched new models, especially Omachi
Special Bò Hầm Sốt Vang - to meet the increasingly diverse needs of consumers and
gradually reach the ambition to bring products to five continents.
Masan Consumer has succeeded in directing and deciding to market the Omachi Instant
Noodles made of potato as company’s lasting competitive tool.
At a price that is not low but perfectly suited to the characteristics, product quality, as well as
the target customers, pricing strategy helped the company enter revenue generating market,
make customers become consumers who do not hesitate about buying a product.
Masan makes sure Omachi is provided for the consumption timely. Products are available
mostly in supermarkets, glocery stores and convenient stores at local markets.


Promotional strategies bring most of the product information to consumers and have
achieved media goals.

COMPANY OVERVIEW
I.

Instant Noodle market

1. Before creating Omachi
Vifon is one of Vietnam's first instant noodle factories before 1975. After 1975, the leading
brands in the field of instant noodles include Vifon, Miliket, Colusa, which are factories Stateowned instant noodles and so familiar to consumers from urban to rural areas during the

food and subsidy years of the subsidy period.
The market has begun to boom and a strong product development trend in the field of visual
marketing has emerged as a joint venture between Vifon and a Japanese business in 1993,
Vifon Acecook. and develop in Vietnam market.
2. After creating Omachi
In 2007, the three main brands are Hao Hao, Hao 100 and Red Bear, with more than 50% of
the sector's media budget and dense market coverage plus a myriad of unregistered
products. It is unwise for any new player to join
II.

History of Establishment and Development

• In 2003, Masan Trading Joint Stock Company was
established on the basis of the merger of Viet Tien Industry Technology - Trading Joint Stock Company and Minh Viet
Tien Import - Export Industry Joint Stock Company.
• November 2004 Established Masan Marine Joint Stock
Company (MSC) with initial chartered capital of VND
3,200,000,000


• Masan Group registered the procedure of a public company and officially became a public
company on October 16, 2009. Identify and evaluate business and investment opportunities
in areas benefiting from consumer and domestic distribution. Increase capital to finance
current business and new investments. Operate subsidiaries and associates, and advise on
strategic development plans.
• Since March 10, 2011, Masan Food has changed its name in Vietnam:
Company Name in Vietnamese: Masan Consumer Corporation (Masan).
Company name written in English: Masan Consumer Corporation
Abbreviated company name: Masan Consumer Corp
“Together, we gather the aspirations and talents of Vietnam to create a powerful business

power. Together, we will build a happy future for everyone.” (Chairman of Masan Group)
III.

Vision & Mission
1. Vision: Recognized as Asia's leading, most successful consumer goods company by
2020

It is measured by two factors:
-

The most effective competition

-

Speed of development, innovation, creativity

2. Mission:
-

Constantly creating breakthrough value and as every day we improve the material
and spiritual life of consumers

-

Convert each line item

The mission is based on 4 elements
 Focus on consumers



 Constant innovation
 Nothing is impossible
 Spirit of victory

CURRENT MARKETING SITUATION
The SWOT analysis model is a very useful tool for capturing and decision making in any
situation for any business organization. Short for the four words Strengths, Weaknesses,
Opportunities and Threats, SWOT provides a strategic analysis, review and positioning tool.
of a company or of a business project. SWOT is suitable for work and group analysis, used
in business planning, strategy building, competitor assessment, marketing, product
development and services.

- The S-O strategy pursues opportunities consistent with company strengths,
- The W-O strategy seeks to overcome weaknesses to pursue and seize opportunities,
The S-T strategy identifies ways in which the company can use its strengths to reduce the
risk of external damage,
- The W-T strategy is to form a defensive plan to prevent the company's own vulnerabilities
from becoming vulnerable to external threats.
STRENGTH
- Omachi brand is a strong brand in the

WEAKNESS
- Ingredients of potatoes in a packet of 75g

market of Vietnamese instant noodles with

noodles

new


consumers to trust the slogan "very good

technology

of

Japan

(processing

is

not

enough

to

persuade

noodles from potato), especially has left the

without fear of heat".

mark

- Many types of noodles, but only some are

in


consumers

the
with

hearts

of

Vietnamese

the message "

delicious without fear of heat ".

very

delicious and cause confusion and difficulty
selection


- Large distribution and distribution system:

- High cost due to unreasonable costs of

Currently, Omachi products are distributed

advertising

with the Chinsu system. Currently, Omachi

products account for about 15.1% (end
2010) of the national market share. The
distribution network of Omachi products has
strong

sales

points

covering

64/64

provinces and cities.
- Masan Company has a diversified charter
capital of over VND 1,300,000,000,000
(one thousand three hundred billion dongs).
OPPORTUNITIES
The market for noodles is growing: It is

THREATS
At present, the exchange rate between

forecasted that in the future, the demand for

VND and other currencies tends to increase

instant noodles will increase due to market

along with inflation leading to high price of


expansion and customers by producing

raw materials. This is a big risk for the

more low-end instant noodles at cheaper

company.

prices while maintaining quality. Makes

Currently, the Vietnam noodles market is

Omachi become a brand of instant noodles

facing fierce competition among large and

suitable for everyone, all levels standard of

long-established companies such as Vina

living.

Acecook, Asia Food, Vifon, Uni-President,

- Masan Corporation is a reputable joint

Masan, Miliket ... are occupying more than

stock company that has the ability to


80% of market share with Hundreds of

mobilize more capital in the financial

different brands. That is not to say, dozens

market.

of foreign brands are present everywhere,

- Vietnam has joined the WTO so the ability

creating abundant market packaging in both

to develop Omachi to the world is now

packaging, design and price.

much more convenient than before.

- Masan Joint

- Currently, the government has a policy of

multinational company, so it will work in

Stock Company is a



limiting imports to keep foreign currencies,

many areas so the financial allocation to the

thus reducing the competition of foreign

company may face many problems when

products.

one sector of the company is difficult. And
this can also affect the competitiveness of

MARKETING OBJECTIVES

the product.

"Converging and nurturing our aspirations & talents to find breakthroughs to enhance the
benefits of our products and services to our customers, therefore, customers will reward us
with sales, head and sustainable growth.”
-

Producing more noodles that are more affordable, suitable for all customers

-

Minimize the cost of advertising is not necessary as nowadays Omachi has a certain
place in the industry of instant noodles

SEGMENTATION, TARGETING AND POSITIONING (STP)

I.

Segmentation

The segmentation step is a brainstorming activity that analyzes and lists all the potential
market segments that a company can target in its marketing campaign. Typically, each
company will target only one segment of the market, while the other will focus on different
segments of the market.
In Viet Nam, the market for instant noodles is extensive and highly competitive. Normally,
instant noodles target low-end and mid-range segments. The objects of the suppliers are
pupils, students, office workers, etc. (especially at the hot-pot restaurants) with huge number
of consumers. For the same products as instant noodles, people tend to choose lower priced
products. For food shop operators, they often enter the same quality but lower prices to
increase their profits. For ordinary consumers, especially low-income people and students
(2018, the number of students and students in Vietnam is up to 23.5 million [Thanh
Xuân,Đdc Trung (2018)]) - those who consume a lot of instant noodles, they will often be


interested in low-cost products to save money. At present, with the development of Vietnam
economy, consumers are more interested in high-end products with high prices (such as
instant noodles imported from Korea). However, low-priced instant noodles are still a big
market segment, which suppliers in Viet Nam still aim at first and developing sustainably
before they entering the market of high-end instant noodles. In summary, the price of
products is what Vietnamese consumers will pay attention to first in the market of instant
noodles
II.

Targeting

As the next step, after identifying the resources of the business and segmentation, the

enterprise will select the target market segment. Targeting the segment will have to go
through the steps of assessing the potential of the market and selecting one or more market
segments to participate in. Businesses need to choose the appropriate segmentation to
come up with appropriate marketing strategies.
In the old marketing strategy, Omachi is targeting the mid-range and high-end instant
noodles segment with prices ranging from 6,500 VND to 13,000 VND. In this new strategy, in
order to have more customers, Omachi needs to join the low-cost instant noodle market, and
develop more sustainably and extensively the middle and high end instant noodles.
For the cheap instant noodles market, Omachi needs to invest in more products. Unlike Hao
Hao, Omachi has only one product in this segment (Omachi chua cay) and is not being
developed by the manufacturer. Omachi needs to invest in many products in this segment to
target low income people, pupils and students, food shop, etc. Not only that, the cheap
segment will make the Omachi brand wider and closer to everyone (just like Hao Hao has
popularized their brand).


Along with low-cost penetration, Omachi still needs to develop and expand its market for
middle and high-end instant noodles. Currently, this is a segment of the market that Omachi
thrives. In the new marketing campaign, in order to expand customers for this segment,
Omachi can be divided into two directions. First of all, Omachi needs to bring its midrange
products closer to consumers in the low-price instant noodles segment. With the variety of
noodles flavors, marketing measures such as lowering prices, creating promotion (eg buying
Omachi noodles to win prizes) – which Omachi almost never did, Omachi can attract a large
number of consumers from the low-price segment. In addition, high-end instant noodles
should also be developed by Omachi. As the income of Vietnamese people grows, they will
be more interested in higher-end products. Currently, the market of instant noodles Vietnam
has appeared high quality products imported from Korea and Japan with prices from 18,000
VND to nearly 40,000VND. Omachi needs to create high quality products along with
reasonable prices to compete with competitors from abroad and attract customers in this
segment.

III.

Positioning

Once enterprise has chosen the market segment and decided to enter it, they need to use
unique marketing strategies, introduce a different way of branding your business in the
minds of customers. It calls “Positioning” in Marketing
In Vietnam, Omachi is the second noodle brand, behind Hao Hao. Due to the lack of rich
promotional strategies such as Hao Hao (eg charity for disadvantaged people) or promotion
campaigns for consumers. Not only that, Omachi's ads have not approached the consumer


yet and have difficulty in becoming the number one brand of consumers. But with foreign
brands, Omachi has the advantage of being close to the consumer and has a price
advantage.
Omachi has certain advantages and disadvantages in terms of its popularity. And to develop
its brand, Omachi needs unique marketing steps to develop its strengths while also covering
its weaknesses.

TACTICS AND ACTION
I.

Issue

For Omachi noodles, the company has done very well in promoting the image and product to
the market and left in the minds of consumers about their products. Obviously, strategic
planning and detailed calculations helped Omachi choose the right target. Omachi has a
synchronized and synchronized deployment plan, from time-to-market options, enterpriseclass synchronization, and timely and consistent delivery of voice and communication
channels. well suited. The marketing message of the product reaches consumer
expectations and is expressed in a clear, simple language. The company's brand is an

advantage when it comes to exploiting it appropriately. However, the promotion has many
issues that need to be addressed and addressed.
Omachi's unique product is aimed at high- and middle-income consumers, but Omachi
forgot that much of the Vietnamese income is low, sometimes below 70% on average. They
should expand the market and should have incentives as well as introduce their products to
other customers. High income can not make the company grow fast. In addition, the
company hired advertisers to spend a lot of money. Hiring celebrities will not necessarily
make their products sell well. Too much money on investing to hire celebrities
II.

Solution

The point is that they should expand their business as well as invite celebrities to save costs
and show Vietnamese consumers the attraction and taste of Omachi. Reducing the price of


the item will increase the user's attention with the Omachi product and the discounting of the
product will increase the merchant's likelihood. Additionally, cutting budgets for advertising
will compensate for the Product discounts. Price changes will inevitably affect buyers,
competitors, distributors and may also make the authorities concerned. For buyers,
depending on the perception of each person have different reactions as buying more to
avoid price increases or switch to buy other products. More importantly, advertising has to be
cost-effective, so there are promotional products and promotions that focus on students,
students, and workers.

ALLOCATION OF RESOURCES
Tên

Chi phí


Diễn viên

Thành viên nhóm => 0đ

Camera man

200K

Bối cảnh

Nhà thành viên nhóm =>0đ

Mì omachi

3 gói => 21k

Thịt

3 lạng => 30k

Vật dụng khác

Dùng của nhà => 0đ

EVALUATING AND MONITORING MARKETING PLANS
To evaluate the success of a marketing plan, there are many ways and means to express
that. To be sure, we can do a few small surveys to get information from our customers,
watch them feedback and study more about the whole plan. In addition, information from
customers is very important, customers are direct users of the product as well as the
profitability and viability of the product. We can use some simple methods such as using

social networks to create small surveys, using Survey Monkey website or more specifically,
open some meetings in some crowded neighbourhood to see how they feel and feel about
their products. As for the small survey, we can insert ads into the ads on Youtube and some
hot sites today. Our goal now is to target students, so we should go to schools to collect
surveys on paper or online with reputable websites so that we can easily get customers’
information.


CONCLUSION
REFERENCE LIST