Research Tiktok transformation in Vietnam
Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (853.4 KB, 4 trang )
- tiktok là một kênh có tương tác khủng
Figures published in ByteDance’s advertising resources
indicate that TikTok had 39.91 million users aged 18 and
above in Vietnam in early 2022.
Note that ByteDance allows marketers to target TikTok ads
to users aged 13 and above via its advertising tools, but
these tools only show audience data for users aged 18 and
above.
For context, ByteDance’s figures indicate that TikTok ads
reached 55.6 percent of all adults aged 18 and above in
Vietnam at the start of 2022.
Meanwhile, TikTok’s ad reach in Vietnam was equivalent
to 55.4 percent of the local internet user base at the
beginning of the year, regardless of age.
In early 2022, 53.5 percent of TikTok’s ad audience in
Vietnam was female, while 46.5 percent was male.
- trend trên tiktok đươch nhiều ng theo dõi
- ng dùbg mxh ở việt nam đa phần là trẻ
- số tài khoản trên các nền tảng phổ biến
Digital 2022: Vietnam — DataReportal – Global Digital Insights
YouTube had 62.50 million users in Vietnam in early 2022.
Instagram had 11.65 million users in Vietnam in early
2022.
TikTok had 39.91 million users aged 18 and above in
Vietnam in early 2022.
Facebook Messenger reached 54.00 million users in
Vietnam in early 2022.
LinkedIn had 4.20 million “members” in Vietnam in early
2022.
Twitter had 2.85 million users in Vietnam in early 2022.
