CP five star social media report tháng 1 2
Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (5.13 MB, 91 trang )
MONTH REPORT
From 1st January to 28th February, 2021
A. FACEBOOK REPORT
1. OVERALL REPORT
2. POSTS ANALYTICS
3. COMPETITORS
4. CONCLUSION
1. OVERALL REPORT
Demographics
•
•
•
The number of Fanpage’s like stayed the same around to 161,700 fans during Jan
and Feb, 2021 (as there are non activity involve increasing the fanpage’s like in this
period)
62% of our fans are women while 38% are men
Majority of fans are at the age of 18 - 24 and live in Hanoi and Ho Chi Minh city,
Fans growth
Fans location
1. OVERALL REPORT
•
-
In January & February 2021, Five Star Vietnam posted 61 posts including:
26 Product Post with total : ~1,242,700 reach
18 Campaign Post with total: ~902,800 reach
14 Branding Post with total: ~710,900 reach
3 Minigame with total: 173 participants
Among them, Video posts get the best organic outreach and các Posting a photo album with the best Ad
reach.
2. POSTS ANALYTICS
5a.m – 7a.m
• In Jan & Feb 2021, Five Star Vietnam had more Organic Reaches compared to Nov & Dec 2021.
• Most Organic Reaches in this period gained from the Viral Video ‘Tiec Ga 5 Phut’ Vietmese KOL
Huy Cung, the video receive around 522,500 Views and 20.000+ Reactions
• Until now, entertainment posts have better reach than product posts. While product post
attract more interactions.
•
Fans are online mostly at 7 a.m and 10 p.m
=> We should interact more and publish posts at these time.
9p.m – 11p.m
TOP POST
From 1st January to 28th February, 2021
15/01/2021
VIRAL VIDEO: TIEC GA 5 PHUT launching
VIRAL VIDEO: TIEC GA 5 PHUT launching
Type: Video
Reach: 678,033
View: 522,455
Engagement: 153,866
Reaction: 20,026 (on video) – 46,855 (in total)
Comment: 525
Share: 298
Engagement Rates: 20%
VIRAL VIDEO: TIEC GA 5 PHUT launching
KOL Sharing: HUY CUNG (actor/singer)
Reaction: 1,573
View: 19,262
Comment: 18
Share: 13
Link: />
VIRAL VIDEO: TIEC GA 5 PHUT launching
Fan-page sharing: ĐÓI QUÁ KHÔNG NGỦ ĐƯỢC
Reaction: 430
Comment: 58
Link: />
Fan-page sharing: THÈM ĂN
Reaction: 2,221
Comment: 253
Link: />
VIRAL VIDEO: TIEC GA 5 PHUT launching
Fan-page sharing: ĐỊA ĐIỂM ĂN UỐNG
Reaction: 174
Comment: 110
Link: />
Fan-page sharing: THÈM
Reaction: 308
Comment: 58
Link: />
VIRAL VIDEO: TIEC GA 5 PHUT launching
Fan-page sharing: THÁNH RIVIU
Reaction: 90
Comment: 54
Link: />
Fan-page sharing: THÈM
Reaction: 308
Comment: 58
Link: />
VIRAL VIDEO: TIEC GA 5 PHUT launching
Fan-page sharing: ĐỊA ĐIỂM ĂN CHƠI HÀ NỘI
Reaction: 65
Comment: 50
Link: />
Fan-page sharing: FOOD IN VIETNAM
Reaction: 679
Comment: 40
Link: />
VIRAL VIDEO: TIEC GA 5 PHUT Groups sharing
Group: HÔM NAY ĂN GÌ
Group: ĂN SẬP SÀI GỊN
Group: REVIEW ĐỒ ĂN – KHÔNG
SỢ BÉO
26/01/2021
JANUARY 2020 – PRODUCT POST
TIEC GA 5 PHUT – How to cook video
Type: Video
Reach: 445,933
View: 270,909
Engagement: 7,516
Reaction: 327 (on video) – 649 (in total)
Engagement Rates: 3%
21/02/2021
FEBRUARY 2020 – PRODUCT POST
TIEC GA 5 PHUT 4 products album
Type: Album
Reach: 708,403
Engagement: 91,197
Reaction: 8,609
Comment: 206
Share: 84
Post click: 82,558
Message click: 47,217
Tagged product click: 173
Engagement Rates: 10%
02/02/2021
FEBRUARY 2020 – MINIGAME POST
GUESSING THE PRICE OF COMBO TIEC GA 5
PHUT minigame
Type: Photo
Reach: 4,299
Engagement: 705
Reaction: 143
Participating Comment: 137
Shares: 123
Engagement Rates: 7%
MOST EFFECTIVE CONTENT
826 Lead
(Content samples, posts running ads get the most leads and reactions)
(Both from comments and
inbox asking about the
product)
Video format
Post format and album image
DAILY POST
From 1st January to 28th February, 2021
01/01/2021
JANUARY 2020 – PRODUCT POST
GA GION GION product post
Type: Photo
Reach: 2,573
Engagement: 88
Engagement Rates: 3%
01/01/2021
JANUARY 2020 – PRODUCT POST
GA GION CAY product post
Type: Photo
Reach: 2,457
Engagement: 81
Engagement Rates: 3%
03/01/2021
JANUARY 2020 – PRODUCT POST
GA PHO MAI product post
Type: Photo
Reach: 1,885
Engagement: 54
Engagement Rates: 3%
04/01/2021
JANUARY 2020 – PRODUCT POST
Order Five Star CTA post
Type: Photo
Reach: 1,990
Engagement: 52
Engagement Rates: 3%
05/01/2021
JANUARY 2020 – PRODUCT POST
GA TRUYEN THONG product post
Type: Photo
Reach: 2,228
Engagement: 67
Engagement Rates: 3%
07/01/2021
JANUARY 2020 – PROMOTION POST
TEASING FOR TET PROMOTION GIFTS product post
Type: Photo
Reach: 2,601
Engagement: 123
Engagement Rates: 4%
08/01/2021
JANUARY 2020 – PRODUCT POST
DAI TIEC SA OT product post
Type: Photo
Reach: 3,094
Engagement: 138
Engagement Rates: 4%
