Người ra đề
(Ký và ghi rõ họ tên)

TRƯỜNG ĐẠI HỌC VĂN LANG
KHOA QUẢN TRỊ KINH DOANH
Đề thi:

Lần 1: 

Lần 2: 

Mơn thi:

ANH VĂN CHUN NGÀNH QUẢN TRỊ 1

Khóa/Lớp:

K24Q,QISM, - Học kỳ:
K25QĐB

Thời gian thi: 45 phút ; 60 phút;
Hình thức thi: Tự luận 

1

2020-2021

Trưởng Khoa/Bộ môn duyệt
(Ký và ghi rõ họ tên)

75 phút ; 90 phút ; 120 phút 

Trắc nghiệm 

Được sử dụng tài liệu 

- Năm học:

ThS. Nguyễn Thị Thanh Thắm

Tự luận + Trắc nghiệm 

- Không sử dụng tài liệu 
TS. Nguyễn Quỳnh Mai

Mã đề thi

Cán bộ coi thi 1

Cán bộ coi thi 2

(Ký và ghi rõ họ tên)

(Ký và ghi rõ họ tên)

A101

Họ và tên sinh viên:…………………………

Cán bộ chấm thi


Lớp: …………...MSSV: …………………….

(Ký và ghi rõ họ
tên)

STT:…………………………………………......

ĐỀ THI
SKILL (1 mark): Choose the correct answers

1. Read the number:
a. Three – fourth
b. Third – four
c. Three – fourths
d. Third – fourths
2. Sixty + twelve = _______
a. Seventy-two
b. Eighty
c. Eighteen
d. Fifty-two
3. = _______

Điểm thi
Bằng số

Bằng chữ


a.
b.

c.
d.

Thirty-two per cent
Thirty-second percent
Thirty-two per cents
Thirty-two percent

4. Nought point two three seven =
a. .237
b. 0.237
c. 2.37
d. 23.7
5. Read the number: £ 6500000
a. six million, five hundred thousand dollars
b. six million, five hundred thousand euros
c. six million, five hundred thousand pounds
d. six million, five hundred thousand yens
VOCABULARY (2 marks)

A. Complete the text with words from the box
exchange

interest

sales

tax

unemployment


Private sector sets up new fund for small businesses
HTTC, a Birmingham-based telecommunications group, has set up an investment fund to help finance
new businesses in the area. The area has a high (6)__________________ rate because of the current
economic recession. Recent changes in the pound–euro (7)__________________ rate have made it harder
for businesses that make goods for export. HTTC hopes that providing loans with a low
(8)__________________ rate will allow new businesses to grow and to create new jobs for the labour
force in the area. The local government has recently agreed to offer (9)__________________ incentives
for new businesses as well.
In addition to offering funding, HTTC is also providing training and consulting for people who are
considering starting a new business. The company is offering assistance with market research, product
development, and (10)__________________ forecasting as well as developing a business plan.
B. Choose the best word to complete the sentences

11. It is important for many small businesses to improve their credit________ and ensure customers pay
on time.
a. control

b. limit

c. risk

d. term

12. The service engineer was_______ to guarantee the work for six months.
a. granted
b. conceded
c. accepted
d. prepared
13. It was agreed that the full cost would be refunded if the goods were returned in perfect ________ .

a. shape
b. state
c. situation
d. condition
14. Before negotiating a deal make sure you know the strengths and weaknesses of _______ products.
a. commanding
b. conflicting
c. competing
d. connecting
15. A good salesperson can __________almost anybody to buy anything.
a. satisfy
b. appeal
c. persuade
d. adapt
LANGUAGE (1 mark):


A. Complete the sentences using the correct form of the verb
16. It isn’t necessary to dress up tonight. We_______ wear suits.
a. mustn’t
b. shouldn’t
c. don’t have to
d. doesn’t have to
17. When I was at school, we _______ stand when a teacher entered the room.
a. should
b. must
c. have to
d. had to
18. I’ve forgotten my umbrella so we should go home _______ it starts to rain.
a. before

b. after
c. while
d. when
B. Rewrite the sentences
19. going to / while / are / rest / on / we / a / are / holiday / have / we
________________________________________________________________
20. because / am / visit / I / learning/ I / United Kingdom / would like / now /to / the / English / visit
________________________________________________________________
READING (2 marks)
What does it mean to be innovative in business?
In order for a business to survive in today's world, it is important that we regularly review what we are
doing and how we are doing it. By considering new ideas and new ways of doing things, and trying to
innovate, we can improve on our products/services, increase sales, reduce costs and make our processes
more effective and efficient. Innovation is key to increasing profits.
There are several ways a company can be innovative with their products and services. Today we will look
at four of them.
1. Using the latest technology to improve your product/service
When we think of innovation, we often think of new technologies. While they might be impressive, we
should not use new technologies just because they are available. It is important to consider how the
technology can improve our product/service and make a difference to our customer. Companies that
produce cars, toiletries, household appliances, etc. often have a large R&D department to work on making
their products better.
2. Responding to customer demands by changing what is on offer
By listening to customer feedback, we can get their opinions on how we are doing and find out about
what it is that they want. We also need to be aware of changes in customer demands and keep up with the


times. When fast-food restaurant McDonald's realised that the market wanted healthier choices, they
introduced fruit and salads, while removing the 'super-size' option from their menus.
3. Offering a new product/service to reach new customers

Your business might be doing well, but there is no growth or development and there is a risk that your
competitors might take away some of your customers. Innovation sometimes means developing a new
product that targets a different market. Although video games were often played by boys, in 2006, video
games giant Nintendo introduced the game console Nintendo Wii, successfully targeting girls and older
customers with games like Cooking Mama and Brain Training.
4. Changing the way you provide a service
By looking at the changes to the customer's lifestyle and needs, we sometimes realise that there might be
better ways to serve them. Customers who do not have a lot of time might prefer to have their food or
their shopping delivered to their homes, or they might like to do their banking online rather than in an
actual bank.
Not all innovation will bring success to our businesses, but it can give us the opportunity to grow and
learn more about what we do and what our customers might want.
Fill the gaps with the correct words from the box
customers

better

demands

convenient

aware

recent

development

innovative

We need to introduce (21) __________ideas and ways of doing things so that we can improve and grow.

One way of doing this is to look at the most (22) __________ technologies and see how they can make
our products or services (23) __________. Some companies have a research and (24)
__________department that specializes in this. Another way is to be (25) __________ of changes in what
our customers want and make sure we offer products or services that meet their (26) __________. A third
way of introducing innovation is to develop new products that can help you target new (27) __________.
You can also change the way your service is offered to make it more (28) __________for your customers.
LISTENING (2 marks)

A. Listen and complete this paragraph
Junko: Hello, Junko Mori speaking. How can I help you?
Andrea: Hi, Junko, it's Andrea here from Red Band. I'm calling about our latest (29)_______.
Junko: Everything arrived OK, right? We got the delivery confirmation at our end.
Andrea: Yes, everything's fine with the order. I'm calling about the(30)_____and the payment terms. I
need a favour.
Junko: A favour? What do you need?
Andrea: This is a little, er ... difficult, but I need an extension on the payment terms. I know they're
usually 30 days, but we're having some cash flow problems. You'd really be helping us out if you could
extend it to (31)_______.
Junko: I'm not sure if I can do that, Andrea. We've got regulations at our end, and also have to manage our
own cash flow.


Andrea: I promise this won't become the norm, Junko. Actually, I also want to place another new order.
The same size order as last time. It's for an important customer and they pay on delivery.
Junko: I see. So your cash flow problem will be (32)_____after this new order is delivered.
Andrea: Exactly.
Junko: That sounds good. Hold on, Andrea. Let me see what I can do. Yes, I think we can make an
exception this time.
Andrea: That's great, Junko. I appreciate your help.
Junko: And we appreciate your business, Andrea. It works both ways.

Andrea: Thanks again, Junko. Can you send me a quick email (33)_______ of the payment terms
extension?
Junko: Sure, no problem. We're happy to help you.
Andrea: Great. And I'll email you the new order.
Junko: Thanks. I'll keep an eye out for it. Talk to you soon.
Andrea: You too. Goodbye.
B. Write the sentences in the correct group

WRITING (2 marks)
Choose one topic and write a short paragraph at least 80 words


Topic 1: a successful business person
Topic 2: a successful new business

Đáp án phần thi Skill (0.2 điểm/câu)
1.

c

4.

b

2.

a

5.


c

3.

a

Đáp án phần thi Vocabulary (0.2 điểm/câu):
6.

unemployment

11.

b

7.

exchange

12.

a

8.

interest

13.

d


9.

tax

14.

c

10.

sales

15.

c

18.

a

Đáp án phần thi Language (0.2 điểm/câu):
16.

c

17.

d


19.
We are going to have a rest while we are on holiday.
20.
Now I am learning English because I would like to visit the United Kingdom.
Đáp án phần thi Reading (0.25 điểm/câu):


21.

innovative

25.

aware

22.

recent

26.

demands

23.

better

27.

customers


24.

development

28.

convenient

Đáp án phần thi Listening:
A. 0.2 điểm/câu
29.

order

32.

solved

30.

invoice

33.

confirmation

31.

60 days


B. 0.125 điểm/câu (1 điểm full)
The customer says:
1. You’ll really be helping us.
2. I need a favour.
3. I promise this won’t become the norm.
4. I appreciate your help.
The supplier says:
1. Let me see what I can do.
2. I’m happy to help you.
3. I’m not sure if I can do that.
4. I think we can make an exception this time.
Trả lời phần thi viết (2 điểm)
Dựa trên các tiêu chí sau
•

Task Response: Khả năng đáp ứng yêu cầu đề bài


•

Cohenrence and Cohesion: Tính liên kết và dẫn đắt giữa các câu

•

Lexical Resource: Vốn từ vựng

•

Grammatical Range and Accuracy: Phạm vi và độ chính xác của ngữ pháp